Three things to keep in mind about your reputationYour reputation has as much impact on your life as what you actually do.Early assumptions about you are sticky and are difficult to change.The single best way to maintain your reputation is to do things you're proud of. Gaming goes only so far.In a connection economy, what other people think about you, their expectations of you, the promises they believe you make—this is your brand....more

Why Your Brand Authenticity Counts From The Beginning

Transparency, truth and being real, all the rage now and as it should be. This is not a new position or idea it’s just that people now are taking it a lot more seriously, when choosing who they want to align themselves with and invest in. ...more

Strategies to Handle a PR Crisis with Social Media

In this article, Web Success Team contributors Robert Speyer and Justin Delos Reyes discuss strategies for handling public relations crises through social media. Companies and employees make mistakes. Products sometimes malfunction and services occasionally don’t live up to customer expectations. If the press catches on to your misfortunes, the quickest way to address it is through social media....more