Branding and Marketing 2017: Leverage Customer Sales by Telling Your Brand's Story

Developing successful brand marketing strategies is often the difference between staying in business or going under.Are you looking for a new and innovative way to market the brands under your care in 2017? Whether you are a business owner or a brand marketing strategist, the fact is that brands need to be successfully marketed in order to generate sales....more


 Understanding your brand's performance is a multi-faceted task.There’s no single metric that will tell you the whole story, and some will tell you the wrong story, or no story at all.So which metrics matter, and how do you measure them?Here are some important areas to track:...more

How to Make your Brand Famous (Part 1)

Fact: Getting your brand known to your target audience is the prerequisite to sales in your business. Because, without sales, your business is dead in the water.  It’s really that simple. A great way for getting your brand known is through PR....more

Influencer Marketing: How to use it to Grow your Brand

As an entrepreneur, I know that you’ll agree with me that social media marketing has radically evolved and impacted every facet of our lives in the past few years....more

7 Lessons from the 2016 Rio Olympics

The 2016 Rio Summer Olympics did not disappoint (i.e. it was LIT), as we witnessed pure athletic greatness, human endurance, and of course, hilarious commentary from social media....more

Branding: Who the Hell Changed the Rules?

Let me just kick off this post by saying that I was born in the late 60’s. I grew up watching Soul Train and American Bandstand. I remember when Michael Jackson still had color and MTV actually played music videos. I’m an X’er (Generation X’ers are those born between 1965 and 1980)....more

Put More of Yourself into Your LinkedIn Profile

Your personal brand represents how you market yourself to the world. It's what comes to mind when people you know think of you, and it tells folks you don't know what you represent, offer or are a go-to person for. This post will share some of the ways you can use social networking tools like LinkedIn to cultivate, polish and reinforce your personal brand. ...more
Thanks for the tips. I have been updating and polishing my Linkedin account and using it to post ...more

6 Ways to Build Your Reputation as a Makeup Artist on Instagram

I HAVE SPENT HOURS ON INSTAGRAM. I don't see it as a waste of time, but me doing research for advancing my own makeup artistry. You're thinking, 'you're doing "RE-SEARCH" (said with air quotes - dork). You're looking to steal someone's idea'. And you're right! Said without air quotes or snark. Pfft! ...more

5 Tips For Managing Your Personal Brand

Whether you like it or not, we all have a personal brand we must manage. Whether it’s owning your own company, interviewing for a job or acting as a public figure, how you see yourself and how others view you is important to your success.Managing and leveraging your personal capital takes constant effort and great awareness. These five tips are going to help you focus in on what you should be tweaking and perfecting to gain the confidence you need to build a strong image and stay relevant....more

What My 3 Year Old Taught Me About Brand Marketing

Brand marketing is vital to businesses, blogs, and even individuals. However, branding can be confusing....more