Jump on the Personal Brand Wagon

Have you jumped on the personal brand wagon yet?Personal branding continues to be a hot topic, so I thought I’d use this post to share some of the ways you can use social networking tools like LinkedIn to cultivate, polish and reinforce your personal brand. First off, let’s agree that your personal brand represents how you market yourself to the world. It’s what comes to mind when people you know think of you, and it tells folks you don’t know what you represent, offer or are a go-to person for....more

What My 3 Year Old Taught Me About Brand Marketing

Brand marketing is vital to businesses, blogs, and even individuals. However, branding can be confusing....more

Own Your Niche

“Success comes from standing out, not fitting in.” – Don DraperThere is nothing more tempting than trying to provide your customer or client with everything that they ask for. After all, you want to make sure that they are happy, right? Happy customers pay their bills and return as clients. But what is the cost to you?...more

How to Brand Yourself on Social Media Immediately

Aside from getting your color scheme, fonts, and writing voice perfected, how how do you go about branding yourself across social media? Today, I share a post on The SITS Girls, "What Is A Personal Brand?" and share solid steps to solidify a personal brand. In this post, I will share how that looks, specifically on social media platforms. ...more

How to Build Your Personal Brand in 6 Steps

People want to do business with people, not businesses. There is a sense of trust when someone is seeking assistance and they are able to get help from someone they can rely on. ...more
Shannon Wrzesinski I am glad you liked my post!more

31 Days, 32 Revelations: Digital Snobbery

Series Introduction...more
patriciaappelquist I am signed up with Task Rabbit, but haven't used it as yet. I will let you ...more

3 Ways to Find Your Brand’s Voice

It can be a struggle to creatively represent your small business brand while conveying your message. After all, when you only have 140 characters, how can you be sure that your company’s style and values are coming through?Know Your Audience...more

How Important is Your Personal Brand?

Branding is something that we are most familiar with in terms of a company that we work for our own corporate identity, but how much effort and credence do we put into building a personal brand? You might want to start thinking about it, because it can really help you as an individual, as well as the company you work for. Think about it. When you begin interactions with someone from a company, whether you are trying to sell something to them or they are trying to sell something to you, how often do you look up information on the person as well as the company?...more

Portfolio Update Completed!

Hooray! My portfolio / LinkedIn update is done! I’m still working on the “branding” thing, but I’m not sure how much the “personality tests” will help. In fact, there’s an article from the New York Times here that says these kinds of tests are basically worthless....more

How to Use the NEW Flipboard 3.0 to Market Your Business

Last week when I visited the Flipboard headquarters in Palo Alto, I realized that this simple mobile application is quite a lot more than a pretty face. According to Techcrunch it already boasts 100 million downloads. With the addition of customized topics it is now a force in the digital space....more