How to Make Your Blog Work for Your Brand

Do you want to make your blog work for your brand? There are many benefits to blogging, especially when it comes to your business.   ...more

How Selfies Can Boost Your Brand This Holiday Season!

Selfies have become all the rage in 2013. They even have a place in our society with a reference in the Oxford Dictionary as the international word of the year.You probably know what a selfie is by now, but just in case you have never heard of such a thing. Here is how it appears in the Dictionary:...more

I am a Brand

Today was a big learning day. I sat in a training learning how to create a resume and look for  jobs. It sounds so vey simple. But it's not. Today, I learned that I am a brand.I am not longer Susan that has worked at this job A, job B, etc. Now I am someone who has collaborated, designed, implemented, or organized certain accomplishments within the jobs that I have. It was quite the discovery to learn that I am a product. I have to sell my skills, talents, and abilities to employers who may see hundreds of resumes a day. ...more

Is Your Brand Ready for Social Marketing?

The answer is yes, right? The buzz is that social marketing is here to stay and marketers have finally embraced it. In a Forbes Magazine article, contributor Jayson DeMers claims that “Investment in Social Media Will Become a Necessity, Not a Luxury“....more

4 BIG Marketing Lessons from Procter & Gamble

In the early 1980s I worked at the Young & Rubicam Advertising Agency in Latin America and one of my clients was a P&G brand. I was very new in the advertising field and I didn’t have much marketing savvy. As part of my training, I was invited to take a course at the P&G headquarters. Not only did I learn a few basics to assist me with my new job, but what I learned changed the whole way I approached a creative and marketing strategy....more

Flipboard: A New Way to Flip that Marketing Switch for Visual Impact

Marketing Fact: We are sensory creatures who respond to visual stimulation. Words can fill in the gaps, but “Diamonds Are Forever!”The latest innovative marketing tool is called Flipboard and does just what the name implies. It is engaging and you can’t stop yourself from “thumbing” through its pages. So what is it and how can it promote your brand?...more

How To Increase Your Personal Brand Overall

Whether you are trying to grab that brand new promotion in the office or you are just trying to look and appear confident so you can walk up to your crush and ask them out, improving your personal brand is very important!  Your personal brand is what people say about you when you aren't near them or around them.  It's what people talk about when they are talking about you and you aren't in the room.  You always want a really good personal brand, in your professional and your personal life and it can always be improved on, no matter what stage in life you are!...more

How to Build an Engaged Social Following for Brand “X”

How do you build brand engagement through your social following? In this article Bob Speyer, our Web Success Team contributor tell us how! It’s easy to create a social buzz for a name bands celebs do it through rabid fans to drive the online interest and the majors like coca-cola do it with smart marketing and trillions of ad dollars....more

July 4th Google Doodle Evolution

Do you follow the Google "Doodles? They change every day. Now that our nation's birthday is approaching, Web Success Team's contributor, Bob Speyer shares his favorites.We have all become accustomed to a playful or meaningful logo (called the “Google Doodle”) being represented on the Google logo for every holiday. When it comes to Independence Day, starting in2000, there have been some pretty silly ones, and some that are worth remembering. So that’s just what we want to do, remember those that stuck out and how they show the evolution of the “doodle”over the years....more