Freaky Social Media Branding Techniques for Halloween

Many of us love walking or driving around during the holidays to see all of the decorations up at homes and in stores. It makes us feel united, festive and nostalgic. It only makes sense to bring those same uniting feelings to your online community....more

Want More Engagement on Your Facebook Page?

It has been a busy week in the interwebz.First, it appears that Facebook was added to the growing list of sites kicked out of Twitter‘s Band Camp. If you have set up either your personal or business page to automatically feed your updates over to Twitter, it probably isn’t doing that anymore. I’ve also noticed that some Twitter feeds on websites aren’t working anymore, either....more
@nwtripfinder Oh, I have seen a dip in my pages as well, but the information that is being ...more

The Little Things DO Matter – What REALLY Sets You Apart

This week I experienced a personal heartbreak.  It was during that time that I was once again reminded what truly sets someone (and their business) apart.  It has nothing to do with flashy stuff, extra letters after your name, or a snappy elevator pitch.  It is all about having heart, caring about the little things, and showing up to serve as a real, authentic, and caring human being. ...more
I'm so sorry to hear about your kitty. I've been there a few times myself and it is ...more

Update Your Twitter Profile Header Today!

Twitter has rolled out some changes to the way it presents profiles. They are doing this to make you look good across all devices, so take advantage of it! My suggestion: get rid of the information and branding on the custom background, and move it to the header....more
My first attempts were dismal- You make it seem so easy- I will try later with my smart, 21st ...more

How to Use Social Media Marketing to Make an Impact at Your Trade Show

Many of our clients exhibit at trade shows. In order to drive traffic to their booth, break through the clutter to get noticed, improve brand recognition and increase networking opportunities, the Web Success Team has a comprehensive online marketing program to help them to make an instant impact at trade shows and reach out to show attendees that may not otherwise be reached. Here are some examples of methods that we use:...more

Personal Branding and a Lesson From Picasso

Client says to me: "I'm not applying for an executive role, and the people on Linkedin are in more professional jobs than I'm going for, so why should I bother about personal branding?" ...more

Build A Sign For Yourself

In this age of going into business for yourself, where marketing, branding and advertising fall squarely on your shoulders, in addition to making and selling a good product or service, we all need a little help. Which is why when Build A Sign contacted me, I jumped at the chance. Then I realized that I’m an internet entity, and a tiny one at that. A sign won’t really help me, will it? I perused my numerous options. A banner? Where would I put it? A sign? Magnets? Bumper stickers? Would any of this really help?...more

Integrated Marketing Enhances Your Professionalism

Steve McKee, author of When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It , talks about today’s marketing and media fragmentation in his Bloomberg article: Integrated Marketing: If You Knew it You’d Do It. He says: “The good news is that there is a powerful way to overcome fragmentation: integration.  But don’t be deceived—it’s more difficult than it appears.” ...more
What's your integrated marketing plan?more

What Does the Brand of YOU Represent?

Branding is an art and science for marketers.  They blend the key attributes of a product, service or company and position them to appeal to a consumer....more
@jglass8 This is exactly what I needed to read. Thank you for the well-written and concise ...more

Social Media Marketing: What Exactly Are You Paying for?

By Janette Speyer, Web Success Team“What is the ROI?” “What are we paying for?”This is a common question we get from our clients and after much soul searching I felt the need to address the question head on....more