Pinterest really gets back to the roots of marketing: selling a lifestyle through creative imagery. The platform has taken off, and that is true in every sense of the word. As the most rapid growing social network in history, the potential for online branding via Pinterest is increasing everyday. Millions of users spend hours each day on Pinterest sorting through fashionable outfits, do-it-yourself craft ideas, and healthy recipes....more
Client attraction: it’s something we’re all concerned about as business owners. So how do you grab not only more clients, but great clients who keep coming back again and again? Try employing these three big ideas to attract (and keep!) great clients this year!
When you've worked hard at your current position and met or exceeded every expectation your manager has set, it's time for a raise or promotion. But oftentimes, women have difficulty speaking about their achievements without being perceived as a braggart. How do sing your own praises in the office without attracting backlash? Joan C. Williams and Rachel Dempsey, authors of "The New Girls’ Network," shared their tips with w2wlink partner Women 2.0:...more
Building online trust is critical for an online business. Since your customers don’t often get to meet you face-to-face, in order to sell your products and services you have to build trust and confidence through your online voice instead....more
One of the most interesting trends to watch for in 2012 is social media going visual. What does that mean, you ask? It means that social media platforms such as Instagram, Pinterest and Tumblr are taking the center stage by appealing to the visual aspect of marketing and branding as opposed to just the content side. While content focused sharing platforms such as Twitter, Facebook, or LinkedIn are very effective for online marketing, the visual appeal that these sites embody is assisting companies in expanding their influence and attract other niche groups as well....more
I recently ran across a job description that went something like this:“[Company Name] seeking full-time Sales Assistant. Responsibilities include: inside sales customer service, creating spreadsheets in Microsoft Excel, updating company brochures using Microsoft Publisher and Adobe Photoshop and providing clerical support for our team of nine outside sales reps.”...more
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