New year’s evolution

We resolve to be different. Fitter. Pay off debt. Volunteer. Clean out that god-forsaken garage. Stepping into a fresh calendar year seems like a chance to try on a colorful persona, yet new year’s resolutions are so often based on territory (and self-images) we already know....more

Why Marketing to Women is Smart Marketing

In the past, big ticket items like cars were deemed male and smaller ticket items like groceries were female. Therefore, marketing efforts were usually directed toward one sex or the other. All that has changed in the modern consumer world, however. Women now do most of the purchasing in just about every sector. For almost every business, there are several reasons to direct all kinds of marketing, be it TV commercials, brochures, or internet ads, towards women. ...more

Trader Joe's - Finally!

Our little town is one of a string of small towns in this part of Northern California that together have finally come up with the magic formula to cause a Trader Joe’s to open nearby. That statement, of course, has nothing to do with the way these deals really happen. There was intense lobbying from both sides and parking studies and all kinds of rigmarole involved, but we TJ’s fans don’t care, just so the danged store opens as planned in August.  ...more

And now I understand branding your blog...and yourself

For every mention of 'branding your blog' I have laughed. Because are we bloggers writing about the minute details of our lives or are we Nabisco trying to get every man and child to enjoy our 'Nilla Wafers? ...more

So many people threw branding around a few years ago that many rebelled against the notion of ...more

Latest Trends: Minimalist Designs, High Contrast Colors and Oversized Fonts in Business Catalogs

Women are trendy. Women set trends and women mostly follow the trends set. So it only makes sense that women need to know about the latest trends in printing catalogs. After all, women buy more from catalogs than men, so we are essentially designing for ourselves. For the businesswoman about to design her own catalog for the summer or fall season, here are the latest trends that you might want to incorporate in your catalog design. ...more

Do you have the entrepreneurial bug but don’t know where to start?

My advice is to follow your passions. What are the things in your life that make you wake up in the morning and smile? If you’re not sure what they are, or if you’re having trouble fitting the passion with the business, take some time for introspection. Get away from it all! Spend some time alone so you can think deeply about it. ...more

Web Success Team Launches Website that Will Change the Way Sports Fans Play!

World Hero 3000 is a Toronto, Canada based specialty sports product manufacturer who wanted to showcase their innovative sports products by creating an exciting energy packed website. After initial client briefings, the Web Success Team went to work — first on branding. ...more

is your porn name spiritual? it is if you say so!

Veronica Danielle LaPorte Johnson. That’s my full name. I've always been called Danielle, because apparently my mother couldn't bear the thought of someone shouting out "Hey Vickeeey!" to me. "Johnson" came with my man. In high school, while obsessed with Lynda Evans' should pads in Dynasty, I considered changing my name to something more swellegant like, Victoria DuBonnet. Glad that phase passed. NAME CHANGERS ...more

Maximize Marketing Dollars

In the business and service industry you always hear the saying, “The customer is always right.” But you have to remember just who your audience is. Not everyone is going to love your product or service. Those people are not your target audience, so don’t waste your time and dollars trying to win them over. Get to know your brand believers and what they expect from you. How? ...more

NOT the body adornment I had planned...

It's the Holiday Season.. the Silly Season, if you will. I have a house filled with dogs and kids and kids friends and girlfriends of boys and girlfriends of girls and random other house guests, so, at this time of year I do tend to cut corners... too much to do and too little time. You know the scenario?? I know the knife is blunt, but I am too busy to take that extra 5 mins to sharpen it... that sort of thing. So the other night, my currently-unemployed bum of a husband (he secretly loves it when I call him that!) was ...more