How to Write (Better): Author Branding and Unmarketing in the Publishing World

The reason why a brand is necessary for survival is because it doesn’t just promote, it filters and curates. As the distribution barriers collapse and more and more people publish online, readers need to know where to go and who to trust in order to find great material without sorting through all the crap. If readers trust you, and your well-defined creative vision, they will go to you to find cool stuff to read, and also to share and recommend to their friends. ...more
@JennaHatfield@FireMom Your brand stands for who you are and what you write about. It stands for ...more

Simply Powerful Questions

What are you doing to get meaningful exposure for your brand online? If you're not sure, begin by asking yourself these questions:...more

I B Freakin'

A few months ago I wrote about how I was still on the fence about going to BlogHer ’10. Long story short, I spent so much time straddling that damn thing that I missed my chance completely. Early bird registration came and went and then so did all the regular priced tickets....more

While I'd be freaking out too just because it's me and it's BlogHer, the truth is you will have ...more

BlogHer '10 Speaker Spotlight, July 6, 2010: Does Personal Blogging Hurt Your Professional Brand?

If you've ever blogged about your life on your professional blog, then you've blended the personal with the professional (regardless of whether you write anonymously). Of course, that may not be a negative thing, depending on who you're talking to ... and this summer, BlogHer is talking about it! Join us for a session we're calling "Authenticity or just TMI? When Does Blogging the Personal on Your Professional Blog Hurt Your Brand?" ...more

I have several blogs- some are geared to moms and there I share more personal stories of life. ...more

Manifesto: I Am Not a Brand

I am not saying that it is a bad or dishonest thing to try to sell your work. It is not. What I am saying is that I am tired of the rush to commodify everything, to turn everything into products, including people. I don’t want a brand, because a brand limits me. A brand says I will churn out the same thing over and over. ...more
So refreshing to read this! I'm an artist & write a blog which I love writing for its own sake ...more

Sued: A saga of being sued by a multi-million dollar corporation over online space

 I'm being sued by a large corporation who wants my domain.Not because it's theirs or that I've obtained it illegally, immortal or unjustly, but because they want it. Someone found my URL by some means - which I can only assume were they misspelled the word which they intended and accidently happened upon the domain in question....more

Logos for Less: Do You Win or Lose When You Brand on the Cheap?

So you've started up your business and you're ready to brand yourself. Usually that process begins with a logo. Like most start-ups you likely have a limited budget to undertake the branding process. So what are your options? What are the trade-offs when you do it yourself or on the cheap? ...more

I think you're right. I've hired (and unfortunately fired) too many logo and web designers for ...more

Building Customer Confidence with Testimonials

Every person in America has bought something that either broke or stopped working after a few days. Because of this, today’s customers want to feel reassured that you are selling quality products and services. Customers do not want to lose money or feel like they’ve made a bad decision. The best way to assure customers is to have good, strong testimonials. Read more here:

How to Receive Donations Without Ever Asking

Competition for donation dollars is fierce. One of the biggest dilemmas facing non-profits organizations is how to improve their charitable donations. Donating is personal and emotional. People want to give, but at the same time make sure the bulk of their funds are going to the intended recipients and not to the organization itself.  ...more

Marketing 101. Chapter 6: Branding

A brand is often thought of as the name of, logo for or symbols used by a business, product, service or person. But branding is actually much more than just the visual representation. A brand includes all the experiences consumers have with and perceptions they have of those companies, products, services or people. Logos Certain images immediately bring to mind the brand associated with them. Do you know what each of these pictures represents? ...more

Thank you so much, Candelaria! And how exciting that you are starting a new business. I hope to ...more