Logos for Less: Do You Win or Lose When You Brand on the Cheap?

So you've started up your business and you're ready to brand yourself. Usually that process begins with a logo. Like most start-ups you likely have a limited budget to undertake the branding process. So what are your options? What are the trade-offs when you do it yourself or on the cheap? ...more

I think you're right. I've hired (and unfortunately fired) too many logo and web designers for ...more

Building Customer Confidence with Testimonials

Every person in America has bought something that either broke or stopped working after a few days. Because of this, today’s customers want to feel reassured that you are selling quality products and services. Customers do not want to lose money or feel like they’ve made a bad decision. The best way to assure customers is to have good, strong testimonials. Read more here: http://www.websuccessteam.com/WSTblog/2010/04/building-customer-confiden......more

How to Receive Donations Without Ever Asking

Competition for donation dollars is fierce. One of the biggest dilemmas facing non-profits organizations is how to improve their charitable donations. Donating is personal and emotional. People want to give, but at the same time make sure the bulk of their funds are going to the intended recipients and not to the organization itself.  ...more

Marketing 101. Chapter 6: Branding

A brand is often thought of as the name of, logo for or symbols used by a business, product, service or person. But branding is actually much more than just the visual representation. A brand includes all the experiences consumers have with and perceptions they have of those companies, products, services or people. Logos Certain images immediately bring to mind the brand associated with them. Do you know what each of these pictures represents? ...more

Thank you so much, Candelaria! And how exciting that you are starting a new business. I hope to ...more

When Does Free Work Become Too Expensive

This article is intended to be a discussion about spec work, from both the client and the creative or marketing consultant perspectives. Spec work can be defined as performing a task or service for no charge in exchange for the opportunity to win a client’s business.  ...more

Can You Change Your Blog Name and Keep Your Readers?

Blogging is a fun hobby. It's a way to get your voice out into the world and meet people with similar interests. As with anything, though, the more you do it, the more you see where your interests lie. You may start out blogging your pregnancy and family life or you may blog your political ideals. Then, after a few months or even a year, you see that you tend to be writing about certain topics more than others -- you've found your niche. And wouldn't you know it? Your niche and passion just don't fit your blog's name any more. Hey, it happens. One of my blogs went through three name changes before I finally settled on its final name. The question is: how can you change the name of your blog without confusing your readers? ...more

I have thought often of maybe changing my blog name, but never do it. Over time it grew on ...more

How to Do Crowd-Sourcing Right

Last week I attended the Annual Meeting of the IAB -- the trade organization for online publishers and advertisers. I was particularly inspired by the opening keynote, provided by PepsiCo's Chief Engagement Officer, Frank Cooper. Just his title alone made me think that the company (a BlogHer sponsor and advertiser) has been rethinking media from the inside out. ...more

I always wondered what I liked about that video. Of course, Courney Cox was a plant--that ...more

What to do when you outgrow your blog name?

Way back in June of 2006, I found myself surprisingly pregnant with my 3rd child.  I'd been blogging under a psuedonym for about 18 months and knew that as much of a great stress release as blogging was, I'd need a new blog to blog about this new chapter in my life.  Baby # 3....more

Each time I moved, I lost readers. (And when I was in the BlogHer office last week, Jen (not ...more

Web Success Team Sponsors Super Bowl Event to Benefit Haiti

The catastrophic earthquake in Haiti showed no mercy on the tiny capital of Port-au-Prince and has affected us all with information and images about the devastation to life and property. Many nations have sent their first wave of emergency responders and people throughout the world are sending donations, goods and services. The Web Success Team is also taking action to aid in the relief efforts....more

CBS Will Run Super Bowl Ad From Focus on the Family

In a departure from previous Super Bowl broadcasts, CBS will run an ad from advocacy group Focus on the Family during the February 7 broadcast. Previously CBS and NBC have turned down an anti-abortion ad featuring President Obama's life story, as well as spots produced by PETA, MoveOn.org and The United Church of Christ. ...more