Why Beauty Product Packaging Is Like Kryptonite

I’ll admit it. I’m a total sucker for product packaging. Nothing gets my pulse racing like gorgeous, pretty, clever packaging. Indeed, I’m a company’s dream consumer as I’ve bought countless beauty goodies based solely on the oh-so-appealing packaging. That whole don’t-judge-a-book-by-its-cover thing is completely lost on me, especially when it comes to buying beauty products. And apparently I’m not alone as almost 90 % of consumers do the same.The Power Of Packaging...more