Justin Bieber's new perfume for young ladies, called "Someday," is taking his young fans by storm, as does everything Bieber bestows upon the world. After catching wind of this news after the craziness at his Macy's appearance blew up on Twitter, I've been a bit baffled that reporters aren't mentioning the obvious....more
We've become accustomed to celebrity charitable endorsements, but let me transport you back to a simpler time long ago, exactly 25-years ago in the magical, shiny 1980s, when it was rare to see contemporary famous icons stepping forward to align themselves with a cause. What's more, a group of disparate performers uniting to create an original song to raise awareness and funds for a new charity? It had never been done until Bob Geldof, Midge Ure and a star-studded entourage formed the ad hoc Band Aid and released "Do They Know It's Christmas" in 1984. ...more
Three years ago, I saw a story on the news while I was at the gym. An investigative feature on the breast cancer awareness contributions that various corporations pledged during Breast Cancer Awareness Month found that most of these promotions led to increased sales and windfall profits that dwarfed the piddling donations that the extra sales generated. Until that moment, I was gung-ho about buying products marked with pink ribbons.
It never hurts to organize a fundraising campaign around an event, even the Super Bowl. I've compiled some Super Bowl fundraiser ideas, celebrity events, and corporate cause marketing campaigns below.
The Following the Equator blog has several ideas for Super Bowl Fundraisers including raffling off a flat screen TV, and setting up a football pool.
I loathe Breast Cancer Awareness Month. Don't get me wrong - the idea of promoting breast health is fantastic. I am in a high risk category for breast cancer. When she was 33 years old, my mother noticed pus oozing out of her left nipple. She immediately went to the doctor, and a biopsy indicated that it was breast cancer. With a five year old and an 10 month old at home, my mom was rushed into surgery for a radical mastectomy. This saved her life, and she has been cancer-free for almost thirty years now. I want all women to have the same success rate as my mom, but what October has turned into is a free-for-all profit center for corporations that exploit women's fears and often even sell products that contain cancer causing chemicals.
October is a great time of the year. Those of us who live in certain climates are treated to a beautiful show from nature as the leaves on trees turn vibrant reds, oranges, and yellows. Kids of all ages rejoice in Halloween festivities, dressing up in costumes and stuffing their faces with candy. It's a life-affirming month, assuming that you can avoid what has come to be the tyranny of Breast Cancer Awareness Month.
As we start October, one is reminded of the tenth month not by falling temperatures or early sunsets, but by pink products bombarding us at every turn. The start of the largest annual medical awareness campaign is a time for us to stop, pause, and think about the ramifications and true intentions behind this and other awareness events. Sometimes, medical awareness campaigns can be a prime example of disease marketing--that is, they are sometimes launched for the purpose of creating demand for pharmaceutical products.
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