If you're alive, you've encountered pseudoscience, whether it was the guy at the mall trying to sell you Power Balance bracelets, the shampoo commercial promising you that "amino acids" will make your hair shiny, or the peddlers of "natural remedies" and fad diet plans, who in a classic expansion of a basic tenet of advertising, make you think you have a problem so they can sell you something to solve it. But peddlers of pseudoscience are smart and sometimes what they say has a kernel of truth that makes it seem plausible. How do you protect yourself, your family and your wallet?
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