Call reluctance is experienced by all business professionals, no matter their role. Executives returning messages from upset customers, accounting personnel calling on past due notices and technology team members shopping for service providers. Imagine if your entire day's success was measured by the number of calls you made to convince strangers to buy your goods and services.
Inspired by a client, I’m prompted to address the fear associated with Cold Calling. For those that maybe haven’t heard of this term, it is used in marketing. It means that you get in touch with someone either by phone or face to face, that you don’t know, with the intention to market your product or self. What came to me in the midst of helping my client with her job search was that the term cold calling holds such negativity....more