Being Picky Doesn't Mean Having Good Taste

For some reason, curation is all the rage. It's probably because  there is too much of everything. There's too much content about food, fashion, music and the like. Now everyone looks to the curators for direction....more

What Is Content Curation & How it Can Help Market Your Brand

Do you know what "content curation" is? Do you use it in your online marketing campaigns? In this article Bob Speyer of the Web Success Team tells us how.Content curation is the identifying, selecting and sharing of content that is meaningful to a specific target audience as well as other online resources such as articles, blog posts, videos, tweets, and photos. Done correctly, it can play a vital role in helping your brand succeed; and is particularly effective when sharing relevant information with your social network....more

Feeling Like a Curator? Become One with Scoop.it

There's a new website for the topically obsessed. It's called scoop.it. It's currently in beta and you have to ask for an invitation to use it. But they gave me an invite, so I don't think they are turning down people. Scoop.it lets you pick a topic, and then helps you search all the usual sources for news and blog posts about your topic. You can add your own list of sources to search. When you see something you like in the suggested content coming in from those searches, you click a button to add it to your topic page. ...more
@BlogHer thank you for your great post ! Glad to hear you enjoy being a curator on our platform.more

#eMSF Conference Re-cap: Day 1

Day 1 of eMarketing Association’s “The Power of eMarketing” conference in San Francisco is in the books! There was a great turn out yesterday and we learned a lot of new things. We also met some awesome people and made new Twitter friends. Tina Stewart, SVP of Marketing at LYRIS kicked things off with a very informative keynote presentation....more