In Moms We Trust – Strategic Marketing Via Bloggers

Do you work with bloggers? Are you not quite sure they are a fit for your company? Many of our clients have an initial knee jerk reaction to the term “Mom Blogger.” We tell them all that it’s only a matter of time before they too will jump on the bandwagon. By ignoring this powerful marketing avenue you are loosing a huge opportunity to build viral impressions for your brand....more

Sharing Is Caring: Tips to Make Your Brand Social Media “Friendly”!

How do you make a brand  social media “friendly”? What a strange question. If I suggested this to a client a few years ago, I would have been laughed out of his office. In the social media world, however, we all are aware that we have to “humanize” a brand.  This is probably one of the most difficult tasks a brand is faced with, especially if it is B2B or has to show a very professional image. In this article I will show you some techniques we use for making our clients’ brands more “friendly”.People will be people in how they react...more

Smart Business Finds that Self-Publishing Isn't Just for Authors Any More

A few years ago the traditional publishing empire collapsed and authors turned to the new tech tools to create, format, and sell their books. Today there's no sigma to self-publishing a book, as long as it's done professionally....more

Are You Still Blogging without an Editorial Calendar?

Running a successful blog requires a great deal of effort. Producing consistent, high-quality posts is undoubtedly the largest part of that effort. Then there are the comments to moderate and reply to, the marketing and promotion of your blog, and keeping up with your income generation methods.If you don’t have some type of organized plan in place, you’re going to have an extremely difficult time keeping up with it all. Some things you just have to take as they come, but knowing what you need to publish when isn’t one of them....more

Why You Should Give Your Content Away For Free

Last month, the CEO at Social Tribe, Megan Conley, was awesome enough to get everyone on our team virtual tickets to Social Media Marketing World to have access to conference content after the fact. Scrolling through the list of available content,...more

Content Marketing: Social Sharing vs. Social Stealing

by Rebecca Buscemi Finding daily content for your target market can be a tedious task. It takes a lot of time to search for valuable information to share with the people that are taking the time to listen to what you have to say....more

5 Ways to Leverage Content in Your Marketing Efforts

When you own your own service based business, it can feel like you’re on a treadmill of content creation as you seek to market your business and serve your customers.  Just think about all the possible marketing avenues that require quality content: blogs, videos, audio programs, free reports, e-newsletters, articles, and more. The list goes on and on… So, how can one person or even a small team create fresh, compelling content for all these things?  The answer is leverage. ...more
Thanks for the inspiration, Paula. I should be doing more with the content I create -- using ...more

Making Multimedia Content SEO Friendly

How To Design Visual Content

Humans are highly visual beings and often our judgment is based off what we see rather than what we touch, hear, smell, or taste. For marketers, it is imperative that content is visually appealing so that your audience engages with your material. Fortunately, there is some science behind the art of designing content to captivate audiences. Check out the following suggestions for a outline of how to make your content a visual paradise....more