Personal Branding for Coaches, Consultants, Solopreneurs & Small Businesses

Good user experience, copy or design don't materialize out of thin air.Effective marketing depends on high-quality input.If your input is not meaningful, the output won't be impactful.(Kind of like the law of physics… the energy you put into a system is always higher than the energy that got spat out – because there’s always inefficiency, aka lost in translation.)What’s meaningful input?There’re many aspects you need to consider, based on the “output” you’re looking for....more

What To Do When Website Traffic Is Not Converting

You love your spankin' new website. You're expecting it to get you clients and make some sales.You did the Facebook ads and PPC like you were told, and you even got a bunch of traffic (you can tell because Facebook is sending you the bill!)But nothing else is happening... CRICKET.You go about asking for feedback and opinions.“People” start telling you stuff. They’ve good intentions, and go down some checklist of “best practices” to help you troubleshoot....more

Is Your Copy "Hit or Miss?" How to Make Your Content Convert

Good copy is an essential component for conversion. However, you can’t just throw a bunch of words on the page as they appear in your head and hoping that (1) your readers will connect the dots for you and (2) they’d endure a wall of text to figure out what you’ve gotta say.A great sales page is part of a customer experience that needs to be intentionally designed and refined.The experience takes into consideration the entire user journey. Nothing is left to chance....more

Great Copywriting and Marketing Starts with Empathy

Unlike what many of us are led to believe, intuitive empathic and highly sensitive folks are PERFECTLY gifted to rock some great marketing and copywriting.Here’s why:...more

A Copywriting Process that may Change Your Life

If you think "copywriting" is the necessary evil, a mundane task you just grind through and call it a day, a marketing activity to be checked off after all the details are ironed out... think again:...more

Read This - Before You Jump Onto the Next "Guru System"

If you've been in business for a while, you've probably purchased some trainings and programs.And if you're anything like me, 55% of them are sitting on your hard drive and collecting dust.You might also have implemented a good portion of the rest, even to a T, yet not getting the results "as advertised."Why?...more

Business Slowing Down in Summer? Here's a Friendly Reminder...

{{ psst… I got a BONUS writing tip for you at the end of this post. I bet you haven’t heard this one before. Make sure you read on ;) }}For many small business owners and solopreneurs, summer months could be slow and somewhat defeating.You’re halfway through the year, you’re reflecting on what transpired in the past 6 months. You got just enough time on your hand to (gasp!) let fears and doubts sneak in....more

6 Ingredients for an About Page that Connects & Converts

{{ pssst… read till the end to find out how to WIN an About Page Makeover Session!! }}...more

7 Steps to Writing SEO-Friendly Content (for us mere mortals)

What comes to mind when you hear “SEO?”Most would answer KEYWORDS!...more

The Missing Piece In Your “Free Session” Offer

Many of us have been taught in our coach training to offer a free initial consultation to potential clients.The assumption is that it’s “free” so people will bite.But reality turns out to be different… Taking you up on a free session is not the same as picking up a free cheese sample at Whole Foods....more