10 Sales Page Elements that Connect, Resonate & Convert

Despite the numerous "sales page templates" want us to believe, there's no one-size-fits-all way to write a sales page.To get people to buy from you, your sales page needs to build trust. You want your readers to feel connected to you and resonate with your message.To do so, it's essential that your unique message and personality come through, and that you tailor the content to your "relationship" with the target audience....more

Lessons From a Surprisingly Effective Email Newsletter

Last week I sent out a newsletter of a very personal and vulnerable nature.I wrote it not because some email marketing best practice says so.I wrote it because I HAD to. Life is too short to have a message bottled up inside.In fact, I might have broken every single “rule”…...more

4 Components of Conversion-Focused Blog Posts

If you are using your blog to support sales and marketing, you can't afford to throw spaghetti on the wall and hope that something will stick.Here are 4 things to cover (not necessarily in one single post :)) for sales- and conversion-focused content:...more

FOMO - Killer of Effective Marketing Communication

No matter how awesome your stuff is, it does you no good if you can’t communicate to the relevant people about it.When you get down to the purpose of communication, it’s to GET YOUR POINT THROUGH....more

Social Media Copywriting: 4 Tips For Top Engagement

We all know that what you say online is important. Those words last forever in the digital world. How do you know if your posts are making a difference, both for your customers and your small business?...more

Mindset Secret to Content that Connects & Converts

I just rolled out the Brand New Concise Guide to Blogging for Business Growth....more

Are You an Insecure Writer?

I am such an insecure writer that it has taken me no fewer than seven sentence changes to decide how to open this article.  And then, if that last sentence makes the cut, I will spend at least twenty-four hours worrying that I made the wrong decision for my opener.  I will also relentlessly check my stats, wondering all the while if my content is strong enough, interesting enough, informative enough, or just plain old good enough.  I will wonder why there aren’t more comments at the end of the post or, if anyone does decide to comment, I will visit their blogs and wo ...more
Dawn, I really liked this post and struggle with all the same feelings. I have finally taken the ...more

Dawning on me

It's funny... and may be nothing more than coincidence (though I prefer to think of these occurrences as having more import, somehow)... that sometimes everything happening in your life seems to be guiding you, gently, in the same very clear direction. It all started back in December when I decided that one of my goals for 2012 was to become a better writer. ...more

Avoid These 7 Deadly Sins of Writing

Whether you're writing articles for publication or copy to promote your business, you may be committing these seven deadly "sins" in your writing. Here's an explanation of each sin as it relates to writing, along with links explaining each sin in more depth and offering tips to avoid them. ...more
very good and informative article.  Well done.more

Red Thunderbirds, Turtles and Queen Anne’s Lace

I was struggling with writer’s block this afternoon so when my mechanic called and said my car was ready I jumped at the chance to get away from my laptop.  The only problem—my husband was on a sales call so I didn’t have a ride.  At first I decided I’d have to wait until he got home.   Then I thought “Hey, I can walk four miles.  And if I can’t, I have bigger problems than my car!”  I also figured I needed to clear my head a bit and a walk would do just the trick.  Full of energy, I grabbed my running shoes and away I went, forgetting that it was a humid 97 degrees in Cincinnati today.  I took a few short cuts through the neighborhood but got a bit self-conscious walking through yards so I headed back to the main drag.  It would have only saved about a half mile anyway.  (That thought later haunted me as the humidity caught up with my enthusiasm for this little adventure.)  Once out of my neighborhood and onto the busy thoroughfare it was like an awakening of my senses.  I had driven this route for the past 12 years but now I started to notice things.  The dips in the road (which now seemed more like full-on valleys).  The smell from the horse farm adjacent to my neighborhood.  The height of the Queen Anne’s Lace that lined the shoulder.  As I looked at the “weed” I remembered how I used to bring bouquets of them to my mom nearly every day in the summer.  God love her for always prominently displaying them in a vase on our dinner table.  Quality is definitely something to behold!   It was getting a bit hotter now.  Glad I wore that running outfit, even though there would be no running on this journey!  My pace slowed and in hindsight I’m glad because I probably would have missed the turtle.  I almost stepped on him before recognizing the little guy as a living creature and not a rock.  I was amazed when I realized by his position that he had just crossed the road (yep, apparently just to get to the other side).  There I was, cowering in the ditch every time a car flew past, staring in amazement at this fearless creature who braved the traffic just to get where he needed to go.  Talk about being laser focused on your destination! Just into my third mile I started to rethink my decision to walk, as I’m pretty sure it was now about 120 degrees outside.  Yet, my mind was reeling with ideas for the writing project I had found so daunting just 45 minutes ago.  (I’ll save you the calculation time…I was clipping along at a 15-minute mile pace, still very proud of myself.)  I saw something red on the ground in front of me.  As I got closer I realized it was a tiny red Matchbox® corvette.  Delirious from the heat I started singing “Little Red Corvette” to myself (or out loud, I’m not really sure).  Reliving my days as Prince’s number one groupie gave me just enough energy to get through my last mile.  I drug myself into my mechanic’s shop and paid for my unplanned repair.  I’m sure Jeff is still wondering about the cause of my sweaty red face.  As I settled into the driver’s seat, never more grateful for air conditioning, I felt something jab me in my pocket.  I pulled out my little red corvette and examined my prize closer, this time with my glasses on.  I discovered it was actually a Thunderbird.   Those who know me well are probably laughing because you know I’m not a car buff.  That’s ok though because at the time what I needed was a Corvette.  I guess it’s all in the art of how something solves a pain!  Wishing you a relaxing, unexpected walk of your own today.  Quality marketing content that’s laser focused on helping you solve your customers’ business pains.     ...more