My heart sank when this morning's segment on the Today Show started off with Hoda Kotb announcing "... the growing popularity of... 'mommy blogs.'" She used air quotes, and everything. You could've substituted anything bizarre and mystifying in the quotations, actually. "Alien bloodsuckers," or "giant pink sea monsters," for example. I turned to my husband. "This is not going to end well," I said. But first, let me back up.

Hot on the heels of her quadruple-win at the 2008 Weblog Awards, I am pleased to announce that Heather Armstrong (aka Dooce) is returning to BlogHer '08 this July in San Francisco. Heather was part of the very first BlogHer "Naked" session at the inaugural conference in 2005, and spoke about the ups, downs and late nights of monetizing your blog in 2006.