When you own your own business you must constantly be working to grow your list of prospects. It's called keeping your pipeline full. If you don't take consistent action your numbers will simply dwindle over time. In this post Linda Daley shows you 4 ways you can continuously and consistently grow your list.
As marketers, sometimes we get so fixated on getting those all-important opt-ins, that we forget there's more to it. A lot more, in fact...Sure, "getting the opt-in" is extremely important. But the true measurement of success ISN'T your opt-ins list... it's your customers list.That said, the ultimate goal of your list building strategy should be acquiring lifetime customers.I know that can seem intimidating... but it shouldn't be. It's actually very simple: Treat your leads like real human beings!...more
“Blogging is really about having an outlet for a specificity or passion, branding yourself as an expert in it and building a niche community with others that share it with you”.
Credit Image: brantleydavidson via Flickr
Are you still using email as part of your online marketing program? In the article below, Bob Speyer from the Web Success Team explains why email is still very relevant.Contrary to popular belief, email is not dead or even on life support. In fact it is a lifeline to your pocketbook. Ask yourself, “How many times a day do you check your email?” I check mine so many times I can’t event count. Offers, requests, correspondence and information pour in (spam checker permitting) and I go through my ritual of read, save and delete. ...more
How do social networks impact email marketing, and is email marketing still relevant in a world full of social networks? In this article, Bob Speyer of Web Success Team explains the need for email marketing....more
I have just discovered that I've only been wading ankle-deep in the sea information about internet marketing.Believe me, I was aware that I had far to go before I reached Dara Torres-like domination of the subject - I wasn't even treading water - but I figured I was at least up to my neck. That's certainly how it feels some days.
Emailing a prospective client can be difficult at best. Following up on potential leads is important, but so is saying the right thing. It may help to consider your email piece as an elevator pitch - you only have a few seconds to grab attention and entice the customer to continue the conversation. Here are a few tips to help make your email more effective... (Read more on 12 Tips for More Effective Email Marketing on Sazbean.com)
I had intended to show you the email inviting me to review the Jeanniey Mullen and David Daniels book,"Email Marketing An Hour A Day," but I had an email malfunction this week and the email is no longer in my email box.
Sometime around Wednesday or Thursday I lost the ability to delete emails which would make you think I would have that email....
We can all learn a little something about foods kids love by interacting with the Wisest Kid widget. Check out these posts to soak up some wisdom from our bloggers’ kids, and to learn more about how Campbell’s® Condensed soups can be a great addition to your go-to meal time solution. Read more