For The Love of Spam

One of the first things I do every morning is clean out my spam folder on my email accounts.  I just hate seeing that number go up and up.  And I'm always amazed at some of the absolutely IDIOTIC messages that these spammers think people will fall victim to.I had one email this morning where the sender was Joseph Biden.  Really?  The vice-president is sending me an email about missing money?...more

Email Marketing

Email marketing can be a very effective strategy for your small business or nonprofit organization, but most people just aren't sure where to start. For my personal blog, I use the service Mailchimp. It helps you design email newsletters and share them on your social networks....more

The Silver Lining to Phishing

A little while back, I was signing up for a social media site and it asked if I wanted to import my address book. I did, since I wanted to see who was already on the site. Then it asked if I wanted to send an invitation to my address book. My usual answer is no, but on this occasion, I was hurrying and not paying attention as I hit the wrong button and inadvertently sent out an invitation to the site to over 4000 contacts. ...more
Love the making lemonade out of lemons attitude, Melissa. :-)more

Electronic Tone

What do I consider electronic tone?  The tone that you assign in your head to what other people have written, whether on social media or in an email.Am I guilty?  You bet!!  I have no doubt that I frequently read something in a tone that it was not intended.  We all view the world through our own filter and electronic media is no exception.  In fact, it is probably more prevalent in cyberspace as we don't have facial expressions and body language to supplement our perception. ...more

Reply, Reply All, BCC: Be Careful Before You Send

Jenny Lawson, The Bloggess, had one of those amazing, "I can't even make this shit up," moments with incoming email last week. It involved the Reply All button. Yeah, I bet you've got your own story about that. Before we get into The Bloggess' story, let's enjoy a musical interlude and important lesson from singer Carrie Newcomer. ...more
I love Jenny. She is one of the funniest writers out there.more

Using Social Media to Nurture Offline Leads

Web Success Team contributor Justin Delos Reyes discusses how to follow-up with leads through social media. As a business professional you probably have stacks of business cards in your desk drawer. How often do you follow-up with the people who handed them to you? If your answer falls in the rarely to never categories, what are your reasons for not following up? Is it lack of time? Is it because you have more important things to do? Or is it because you would rather focus on people who you know can help your business? The answer might be “yes” to all of those questions....more

#eMSF Conference Re-cap: Day 1

Day 1 of eMarketing Association’s “The Power of eMarketing” conference in San Francisco is in the books! There was a great turn out yesterday and we learned a lot of new things. We also met some awesome people and made new Twitter friends. Tina Stewart, SVP of Marketing at LYRIS kicked things off with a very informative keynote presentation....more

Spreading Fear

Today I received yet another email warning women about another threat.  This one was a crying child asking to be taking home and the woman attacked upon reaching the address.  In less than one minute, I had checked Snopes and found it to be false...another urban legend.  Hitting"Reply All" (a thing I rarely do), I informed the ladies on the email that it was not true and attached the link containing the denouement.  ...more

Successful Email Communication

In today’s global economy, technology is the essential link allowing us to communicate quickly and productively. But it can also lead to errors and misunderstandings that damage professional credibility.This is not news to you, I'm sure. On any given day, email is likely to subject us to some form of confusion or irritation.These things just add to daily stress, and they aren't necessary! Try the tips below to better battle email ambiguity....more

Setting Benchmarks to Prevent Scope Creep

Web Success Team contributors Robert Speyer and Justin Delos Reyes discuss scope creep and how to manage it. ...more