Yesterday I posted this picture from KMPH FOX 26 on Facebook. It must have resonated with a few folks, because as of this morning, it already has over 23,000 Facebook views and shares! The reason it is so popular? People are frustrated with the way Facebook keeps changing their parameters of how we can post and view our own pages. My favorite is #6: “Let me see every post from pages I like....more
The simple answer to this question is YES! Even before you budget big dollars toward print advertising, make a line item for social media advertising. It is more cost-effective; it has visual, immediate results and you can better select your demographics.