Facebook “Likes” – Quality vs Quantity

How important is a Facebook “like”, really? As social media marketing becomes more mainstream brands still put a very high value on “likes” and “follows” as a measure of an agency’s performance. But is this a benchmark for a campaign’s success? Therein lies the question....more

The Internet Knows What You Like... Right?

Computer algorithms think they know you. They collect up all those Facebook likes and Google search terms and try to map out a picture of things that may pique your interest. Sometimes they get it right. And sometimes they get it very very wrong. When Pigs Fly discovered this when her computer started drawing a lot of assumptions about how much she enjoys Spanx. ...more
The targeted ads are a joke. Because I mention in an email I'm from Florida, the advertisers ...more

Prayers of "Likes"

Scrolling through the "Top Stories" on Facebook the other night, a photo flashed like neon among the rest . It was a graphic picture of a 12-year-old boy in a hospital bed, hooked to machines, face bloody, bruised and swollen.The writing underneath explained that this child was a nephew who had just been in an accident and was suffering from a fractured skull (among other things), and they weren't sure if he was going to live.  They were asking for "likes" and "shares" on the picture to forward to his family showing massive worldwide support....more

Asking for Likes and Other Forms of Self-Promotion

When I’m asked about self-promotion, if I think the way people reach out asking for likes, follows or +K’s are okay, my feelings are mixed. Self-promotion is a good thing, but we need to give if we want to receive. Most successful bloggers get to where they are there by a ton of hard work and commitment. That said, most bloggers do not have PR backgrounds. ...more
 @JourneyofLife Thank you! I must give the credit for great FB content ideas to those I've ...more

The Real Value of A Facebook “Like”

Social media marketing and online marketing are becoming the main players in the marketing business. Using social media to promote your business is a great way to generate leads as well as prove that you’re an authority in your industry. Creating a Facebook business page can help get the word out about your business and locate potential customers. Generating “Likes” increases your business’ visibility online and allows you to connect with people that you know are interested in the services you’re offering....more

Increase Engagement with Facebook’s New Send Button and Deals

Web Success Team contributor Justin Delos Reyes discusses how Facebook's new Send button and Deals program can help your business. ...more