"Aunt Flo" and the Female Athlete

No, not Flo-Jo (aka the legendary Florence Griffith-Joyner—still considered the fastest woman ever). I’m talking about our monthly visitor, curse, and any other number of nicknames/euphemisms we women use to describe our menstrual cycles. ...more
@hleveyfriedman thx 4 your latest article! Do you know much about our nonprofit &how it is ...more

Girls and Sports: The Power of Showing Real Women Being Strong

A few weeks back, I wrote about the positive effect it can have on girls to portray female athletes engaged in their sports, being strong and competent, rather than as sexualized objects. For instance, here is a women’s rugby marketing campaign on campus that shows real women being strong. The campaign is for the club at Arizona State University. ...more

Thank you for posting one of our posters. This campaign was so incredibly fun to execute. ...more

Where's the Professional Hockey League for Women?

Last night was game six five of the NHL’s Stanley Cup Finals. Normally, I wouldn’t pay much attention to the finals of any major sport but this is the first time since 1971 that the Chicago Blackhawks have been in the Stanley Cup finals. The operative word is Chicago and this town has Blackhawk fever! Hockey has been the lead for local newscasts....more

Sports Lingo: Can We Take Out the Sex Talk?

I never thought I’d say it, but I feel kind of sexist....more

Girls on the Run: New York Marathon

This Sunday, over 100,000 runners will race 26.2 miles across five towering bridges through New York’s five unique boroughs in the 39th ING New York City Marathon. The mega-marathon that began with 55 finishers in Central Park in 1970 and moved to the five boroughs in 1976—starts at 9:10 a.m. ...more

See Mommy Run

More and more, elite female athletes are taking on a challenge greater than sports. They're returning to the competitive world of sports while juggling motherhood. ...more

Maybe what I need is to become a professional athlete, that way I can get some workouts going ...more