Brands Leveraging Reach of Social Media Latinas

***Cross posted from*** This post was co-written with Ana Lilian Flores of SpanglishBaby. ...more

Breast Cancer Awareness Month 2008: The Best of the Worst Marketing

I loathe Breast Cancer Awareness Month. Don't get me wrong - the idea of promoting breast health is fantastic. I am in a high risk category for breast cancer. When she was 33 years old, my mother noticed pus oozing out of her left nipple. She immediately went to the doctor, and a biopsy indicated that it was breast cancer. With a five year old and an 10 month old at home, my mom was rushed into surgery for a radical mastectomy. This saved her life, and she has been cancer-free for almost thirty years now. I want all women to have the same success rate as my mom, but what October has turned into is a free-for-all profit center for corporations that exploit women's fears and often even sell products that contain cancer causing chemicals. ...more

... so you get nothing. You've hit the problem square in the face by noting that all cancers ...more