What's In A Name? Why Rebranding Gilda's Club Matters

When I first read that the Madison, Wisconsin chapter of Gilda’s Club was changing its name because younger cancer patients didn’t know who Gilda Radner was, I did the logical thing. I went to Pinterest. If young people don’t know who Radner was, then certainly there wouldn’t be pages of pins. And I wouldn’t scroll through many more pins if I searched “delicious ambiguity,” that beautiful quote from her memoir. Guess what Gilda's Club of Madison? Pinterest totally knows who Gilda Radner is. Totally....more
I'm sure I'm repeating others, but I guarantee the same people have no clue who Komen is and ...more