Competing is Winning the Gold

There will be a total of 302 gold medals awarded at The Games of the XXX Olympiad.  There are more than 10,500 athletes competing from 200 nations and territories.  Every four years we create an engaged global audience that together watches, cheers and celebrates the world’s best compete for gold....more

Consumer brands flip for U.S. gymnasts

Ever wonder how you can make a living as a gymnast? Just ask Nastia Liukin and Shawn Johnson. With the Olympics still fresh on many minds, a number of brands are trying to leverage the appeal of the two medal winning gymnasts. Both Liukin and Johnson were heralded for their skills in the Beijing Olympics, turning in elegant performances that showcased their athletic physiques. Now both gymnasts, who each won Olympic medals, are the latest darlings of sports marketing.  ...more