I have been implementing a new social media strategy which focuses on sharing the work of others, especially on Twitter. I love reading your posts, articles and stories, but sometimes I am unable to share them. If you want your work to be given its best chance to be seen by a wide audience you might want to pay attention to the following areas.
As bloggers, we all want our posts to be full of beautiful images that are ready for Pinterest! This means we need to add some text to them in a way that is pleasing to the eye. I own Photoshop … but know what I use now? PicMonkey. It's free, and it's so easy that I can edit a photo there faster than I can get one of those expensive programs to load on my computer. Let's get started!...more
I know I’ve been doing a lot of design tutorials lately. This will (probably) be the last one for a while. So today, let’s talk about roll over images.What is a roll-over image?A roll over image is an image that changes when you hover your mouse over it. For instance, look at my social media icons in the left-hand sidebar. They’re yellow, right? (Yes, they are.) Move your mouse over to them and see what happens. They should turn blue. That, in a nutshell, is a roll-over image....more
Most images of Black women in the media are negative. Those images can do damage to a Black woman's self esteem if she does not have a favorable view of herself. If you do not agree with my contention about the media's negative portrayal of Black women, watch a few music videos. These negative images are broadcast throughout the globe....more
If you use Facebook to market your business, it can feel like things change so fast that you don't even realize you're behind! This post from Little Tech Girl helps you optimize images for the new Facebook Graphic Search in this post.
As a marketer, you also take on the role of a storyteller. This is because your audience needs to be pulled in, in addition to being encouraged to engage with your business. One great way to engage your audience quickly and tell a story, is with images. Your blog is a perfect place to utilize images as a story. I was on #blogchat, a well respected tweetchat last Sunday and the topic was “Images for you blog.” I walked away from this great chat with plenty of tips for bloggers who use images to enhance their blogs....more
The rise of Pinterest has made bloggers increasingly aware of the importance of watermarking images. Not only does watermarking images protect against theft, it also makes viewers of the image aware of where the content originated. Watermarking is not a fool-proof protection, but it is a good start.
Image courtesy Laine Griffin...more
Fashionistas, clothing companies, and ecommerce sites may soon go ga ga over the newest photo tagging technology called Stipple. Stippleit.com, funded by big investors such as Justin Timberlake, offers four main types of services: Lens, Pipeline, Network, & Want. Lens enables photo agencies to gain more revenue capabilities for their images. The site also provides analytics services to help agencies monitor traffic and pinpoint their most profitable images....more