Negotiating Online

When I was thirteen, I went with my dad to Sears to buy a lawnmower. Even at that age, I was aware enough to be embarrassed when he started to negotiate with the garden department sales person.But that shame quickly turned to shock and awe when he actually got the price lowered substantially. Sears? A retail giant? Negotiate? Never mind that lesson. Flash forward a few decades for a more important one....more