5 Ways to Leverage Content in Your Marketing Efforts

When you own your own service based business, it can feel like you’re on a treadmill of content creation as you seek to market your business and serve your customers.  Just think about all the possible marketing avenues that require quality content: blogs, videos, audio programs, free reports, e-newsletters, articles, and more. The list goes on and on… So, how can one person or even a small team create fresh, compelling content for all these things?  The answer is leverage. ...more
Thanks for the inspiration, Paula. I should be doing more with the content I create -- using ...more

5 Internet Marketing Lessons You Can Learn from a Dung Beetle

Behold the lowly Dung Beetle — an insect who ekes out a humble existence by eating the poo of other animals. Woe to this poor creature that spends his days in scalding environs while foraging about for feces.But not so fast. Is the poor Dung Beetle really so different from my fellow internet marketers and me? Could we share far more than meets the eye?...more

Top 3 Challenges ‘Netpreneurs’ Face When Selling A Product Online

 More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to “STEP-UP” their game....more

Step by Step Guidelines To Build Customer and Visitor Rapport

Very many web businesses have an aggressive approach such as seeking new methods for creating paraswing, but you have to always be very sure you do your homework, first. Here is a great example of what we mean, you undoubtedly need to have solid information on your niche audience. In addition to knowing how to talk to your market, you will understand their needs from a marketing perspective. But overall your marketing machine can become highly targeted and operate with purpose....more

Integrated Marketing Enhances Your Professionalism

Steve McKee, author of When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It , talks about today’s marketing and media fragmentation in his Bloomberg article: Integrated Marketing: If You Knew it You’d Do It. He says: “The good news is that there is a powerful way to overcome fragmentation: integration.  But don’t be deceived—it’s more difficult than it appears.” ...more
What's your integrated marketing plan?more

The Business of Blogging: Why Do You Blog?

We now know and are very sure that combining in person relationship building with web, online and social media relationship building is the best way to secure your reputation, authority and reach. Blending the two worlds we now live, work and play in is not only essential but just plain smart. ...more
 @Deborah Shane Thanks all, for the suggestions! We'll be adding some more info about our ...more

Top Myths About Business Blogging

Recently I happened to attend another "expert" presentation on business blogging. I find when I attend these that I need to sit on my hands and keep my mouth shut. Taping my mouth shut might be better. Why? ...more

Meet Social Media Marketing Maven, Pam Lawhorne!

Pam Lawhorne is an online business coach and social networking specialist that teaches entrepreneurs how to increase their visibility, attract more clients and make more money using the powers of the internet and social networking. Pam is an entrepreneur who has more than 15 years of experience and a number of successful business ventures, both online and offline, under her belt....more

Web Success Team- I Heard it Through the Internet Grapevine

nternet marketing gossip is exploding  — and the line between fact and fiction is blurring. If gossiping is a crime, then every blogger and Internet savvy professional needs to be incarcerated for this misdemeanor. What was once an indulgence is becoming a dependency as more and more individuals are turning to various social media outlets to extract their daily dose of breaking news and scandal. ...more