How to Create & Maintain a Facebook Fan Page

A Facebook fan page can be a great tool for your business, personality or endeavor.  It serves as a fun way to update interested parties about what’s new and what’s news and is especially effective since so many people are already turning to Facebook as a means of staying connected. Before you create a Fan Page, make sure this is the right option for you.  Sometimes people confuse Facebook fan pages and groups.  I’ve ...more

Small Biz & Social Media - Are We Selling or Telling?

  What’s the real scoop on the usage and effectiveness of social media for small business?  Between information from a couple of recent research reports and real life scenarios, it seems small biz is using social media primarily for telling—not selling. ...more

Attention Small Biz - Get Ready for New Technology & Social Media Tools

I come as a messenger, and I come in peace. Please remember this as I now announce to you that there is yet more stuff you’re going to have to learn about, adopt and maybe even embrace in the world of technology and social media.  There’re new search engines, communications platforms, gadgets and an endless array of applications on the horizon, some of which you won’t be able to ignore. ...more

and was astounded watching the very long presentation from Google about more

Social Media - The Harder You Work, The Luckier You'll Be

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Seems like the only way to get rich quick is to concoct a get rich quick scheme.  Even then ...more

A Niche and A Pitch - Two Keys for Biz Success Online and Off

It was a great Italian restaurant, tucked in an end unit of a scruffy strip mall.  Every night, the tiny establishment was packed with the loyal patrons who indulged on great eats in close quarters.  Eventually the owner found a sleek, stand alone building on a busy corner and moved the restaurant to welcome the throngs. Within a year, that great Italian restaurant was closed for business...forever. ...more

Do You Need a Facebook Group or Fan/Brand Page?

Do You Need a Facebook Group or Fan/Brand Page? ...more