It’s your time to shine!

Here's the thing. Whether you're an entrepreneur, a corporate employee, a SAHM or a college student, the time will come—and it probably has already—when you need to step out of the shadows and into the spotlight to claim your power. This could take the form of not letting somebody else take the credit for your paper, your proposal, your cost-cutting idea. Or, it may require the actual stepping into the spotlight, on stage or at least in a large group meeting. ...more

Feeling isolated working at home? Try a coworking space.

Many entrepreneurial businesses start in the proprietor’s home. For some, this is exciting; while others miss the personal connection and water cooler conversation of the office. If you are an entrepreneur that misses having a co-worker to shoot the breeze with, coworking might just be for you. ...more

How Successful Women put Personality into Business

Rohit Bhatgava, author of Personality Not Included, just released a new downloadable eBook, called The Personality Project: “Women of Personality” . This book features 20 women who have successfully melted their personalities into their businesses. Does your business reflect your personality? My business, Real Living , does—it’s spunky, like me! ...more

Do you have the entrepreneurial bug but don’t know where to start?

My advice is to follow your passions. What are the things in your life that make you wake up in the morning and smile? If you’re not sure what they are, or if you’re having trouble fitting the passion with the business, take some time for introspection. Get away from it all! Spend some time alone so you can think deeply about it. ...more

Turn part-time passions into full-time gigs

In the second step of the Real You Process, we explore your passions—the things that make your heart sing. Something that makes you smile each and every day. Maybe you love working with children, you're an excellent writer or you have a killer voice that you haven't used in awhile. We all have passions and talents that have been pushed aside because life got in the way. But that shouldn't be an excuse. ...more

Increase you visibility, be an expert

You're already an expert! The dictionary definition of an expert is: • adept: having or showing knowledge and skill and aptitude; "adept in handicrafts"; ";an adept juggler"; "an expert job";"a good mechanic"; • a person with special knowledge or ability who performs skillfully ...more

Family Votes: Was $100k/sec worth it for Super Bowl ads

Usually, I do my Super Bowl ad rating, with my marketing-to-women hat on, by myself, but this time I wanted to see how effective the ads were with a variety of voters. I pulled together my own team to help with the rating of the spots: sons, ages 12, 14 and 17, and my daughter and her friend, both 15, and my husband and I. Call us the family room focus group. Each voter received three possible votes per spot: thumbs down, thumbs up or big smile. Thumbs up meant the spot was clever or amusing, but didn’t make a smile stick. For a smile to stick, that was the biggest compliment. ...more

Maximize Marketing Dollars

In the business and service industry you always hear the saying, “The customer is always right.” But you have to remember just who your audience is. Not everyone is going to love your product or service. Those people are not your target audience, so don’t waste your time and dollars trying to win them over. Get to know your brand believers and what they expect from you. How? ...more

A New You for a New Year

If you are like me and yes Jan. 1 has pasted but you still haven’t made a New Year’s resolution, do you feel guilty? If you have made a New Year’s resolution and you’re feeling like you won’t live up to it, are you worried? Well, stop it already! Some of us are good at resolutions; others aren’t. But the key to starting anything, at any time, is to make sure it’s true to the Real You. ...more

Kiva.org- Helping women entrepreneurs with $25

Recently I learned about Kiva.org , an amazing micro-lending Web site for the working poor. Kiva’s mission is to connect people through lending for the sake of alleviating poverty. It’s an opportunity for people like you and me to lend directly to unique entrepreneurs in the developing world. These are real individuals in need of funding. Despite their current circumstances, they’ve decided to “go for it,” because they know they can—and they will. ...more
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