My heart sank when this morning's segment on the Today Show started off with Hoda Kotb announcing "... the growing popularity of... 'mommy blogs.'" She used air quotes, and everything. You could've substituted anything bizarre and mystifying in the quotations, actually. "Alien bloodsuckers," or "giant pink sea monsters," for example. I turned to my husband. "This is not going to end well," I said. But first, let me back up.