I just read Julie Creswell's piece, "Nothing Sells Like Celebrity" in the Times this morning about the power celebrity endorsements have in the marketplace. It proved the effectiveness of these endorsements for raising awareness, even breathing new life into new brands.

Cross Posted At Megan's Minute. Katherine Mayfair herself, Dana Delany made an appearance on "Regis & Kelly" this morning. The ABC publicity machine has been in overdrive, keeping their "Desperate Housewives" and "Grey's Anatomy" stars busy on the ABC interview circuit of "The View" and "Regis." Last week Teri Hatcher and Marcia Cross were on "The View," Eric Dane and James Pickens, Jr. appeared on "Regis," and tomorrow Dr. McDreamy himself, Patrick Dempsey will sit down with Reege as well. I guess ABC thought since the actors aren't working because of the writer's strike, they should at least be working to publicize the few shows in the can that will air during the final days of the November sweeps.