About Washing Those Jeans

 According to the latest skuttlebutt, Levi CEO Chip Bergh says he never washes his jeans in an effort to conserve water and keep them in "mint condition." While I understand the necessity of conserving water, I wonder if Mr. Bergh has any sense of history about why jeans were created in the first place. The original intent of jeans was for the working class....more

Recycled Levi's

Wednesday, April 30, 2014...more

Denim Junkie DIY

Denim Junkie DIY For those of you that know me, you know that I am always, cutting or bleaching, or ripping, or slashing holes into a pair of old jeans. Or cutting the sleeves or neck off a t-shirt or old sweatshirt....more