One of my social-media-savvy readers recently asked me how she could leverage the business networking platform LinkedIn to share exciting news about an important certification she added to her toolkit last year without coming across as "too braggy."I got back to her with most of what's below and thought many folks might be interested in the answer, so here it is: ...more
Your personal brand represents how you market yourself to the world. It's what comes to mind when people you know think of you, and it tells folks you don't know what you represent, offer or are a go-to person for. This post will share some of the ways you can use social networking tools like LinkedIn to cultivate, polish and reinforce your personal brand.
Many mothers who spend time raising children also spend time making valuable contributions to their communities. Chances are, you know a mom who has produced a school play, organized a fundraising event, or volunteered for a youth activity. Add them up and these efforts demonstrate translatable skills for a resume.
Social media is everywhere. Whether it’s LinkedIn, Facebook, Twitter or Instagram, social media sites are being used in a wide variety of ways. People build company brands, their own personal brands, communicate with family and friends, share interests or beliefs, champion causes and plan business or social events. With such broad visibility and scope, it’s important to be aware of your online presence....more
I do a lot of speaking about LinkedIn. I love to go to conferences and speak with groups who are just ready and willing to see social media change their business. During these breakout sessions I try to make my information “real” by doing some on-the-spot mini profile reviews as I am speaking.What I find is so interesting!More than 50% of the time these mini reviews reveal that the LinkedIn profile is missing a summary....more
Hooray! My portfolio / LinkedIn update is done! I’m still working on the “branding” thing, but I’m not sure how much the “personality tests” will help. In fact, there’s an article from the New York Times here that says these kinds of tests are basically worthless....more
So I’m getting there. I'm making progress on Upping My Game. The first thing I’m doing is revamping my portfolio website. I’ve added tons of new samples and have a list for more. It’s taken a while going through so many projects and deciding which are useful and which are not. You can’t (and shouldn’t) put everything up....more