6 Keyword Strategies to Boost Your Social Media Effectiveness

All businesses are looking for that competitive edge. Companies are turning more and more to social media as another online marketing channel to target and reach customers. In their haste to develop profiles, make connections and build relationships, one significant ingredient is often overlooked — keyword use in social media.Read more here:http://www.websuccessteam.com/WSTblog/2010/05/6-keyword-strategies-to-boost-your-social-media-effectiveness/...more

LinkedIn Action Plan to Reach New Business Prospects

Traditional ways of finding new business aren’t as effective as they use to be. In today’s business climate, being a little web savvy goes a long way. LinkedIn is the social media platform of choice for businesses and professionals and enables you to target and connect with new business prospects....more

10 Guidelines to Redesigning Your Website

One of my favorite movies is Marathon Man, starring Laurence Olivier and Dustin Hoffman. In a classic scene, protagonist Olivier asks Hoffman, “Is it safe?” while holding a dental drill to his front tooth. This gruesome scene reminded me of another equally painful question, “Is it time?” — time to redesign and rebrand your website. ...more

Defining Basic Social Media Terms

Social media is how we connect with each other -- and with companies and brands -- online. These days every marketing plan includes social media; to ignore it would be to ignore a significant portion of your audience. But what is social media? How do you use it? Where do you start? The first step is understanding the terms associated with social media. Here are some of the common terms of social media. This list is by no means exhaustive and I would love to have your suggestions or questions about these and other terms in the comments of this post....more

As I grow my site, this will definitely help! I'm always up for learning more ways to get my ...more

Death of Blogs Has Been Greatly Exaggerated - Tips To Blogging Your Way to More Traffic, Visibility and Income

Mark Twain once remarked, “Reports of My Death Are Greatly Exaggerated.” The same holds true for Blogs. Statistics show that Blogging is still one of the most effective ways to promote your company, expand your Internet footprint, position you as an authority, and generate increased website traffic, leads and sales. Read more here: http://www.websuccessteam.com/WSTblog/2010/03/the-death-of-blogs-has-bee......more

Web Success Team-Top Take-A-Ways to Build Trust Online

Trust is one of the most important yet overlooked “intangibles” on the Internet. However, it is key to a decision makers’ mindset whether to give your offerings serious consideration. The Internet is littered with amazing claims and broken promises. So what can you do to instill confidence or trust when a viewer lands on you site looking for a needed product or service? Here are a few guidelines to follow to build trust and increase your sales:  ...more

Web Success Team

There’s a new marketing tool in town you should know about. It’s in Beta testing but it is not only free but produces mountains of great marketing information to help you improve your website....more

The biz of writing, the biz of biz and the art of social media.

This weekend gives way to full immersion towards the biz of writing as I attend a 3 day writer's conference at Webster University in Geneva.  Very jazzed, very much looking forward to learning from the talent of Annette Kobak, Susan Tiberghien ...more

Managing Your Social Media Afterlife

You never go far without access to your Twitter stream. Facebook is like a second religion to you. Your blog is essentially your baby. Whether you're online for business building, furthering your career, or personal endeavors, social media is a core activity in your daily life. For many it's even more entwined with their days than showering or brushing their teeth. So... what happens to your online life when you die? ...more

After my father-in-law passed away unexpectedly, leaving us all to grapple with a mess of ...more