Designing on a Grid: Give Your Layouts Good Bones

While we sometimes equate creativity with freedom, or even chaos, communicating with speed and clarity requires a bit of organization. Designing on a grid provides an underlying structure and visual logic for the reader, whether or not the grid is obvious.The principle of the grid applies to print and online communications equally. Read more here, on Tutorial Tuesday....more

Tutorial Tuesday: How to Use White Space Effectively

 White space is not wasted space. Actually, the more things in a space, the less attractive that space is to the viewer. Crowding a space with elements actually makes that space less valuable. Here’s how to use white space effectively…White space in layouts.The all-time best use of white space is in the classic “Think Small” campaign byVolkswagen. It makes use of all the best reasons to use white space....more