marketing

I paid cash money to attend a local social media event recently. It was about 12:20 on Friday afternoon. All I had to show for my investment was a bag of peanuts and a non-functional rubber brain. It was raining. I was miserable. I could hear a man at another table telling a group of women “Oh yeah, I work with mommy bloggers all the time. We have this money making affiliate system that allows you to take care of your families…” I smell hokum. This was not a good sign.  Read more >

I've heard before that colors mean things to us emotionally. In grade school a friend told me all fast food places are red or yellow or orange because those colors make you hungry. I don't know that I really believed them then or now, but it certainly is interesting to think about the psychology of marketing. The Man. Out to get your Benjamins.  Read more >

Right now as I type BlogHer '11 is in full swing in San Diego. While I am bummed that I am not there -- what's not to like - great conference, great people, and a great city - as I mapped out my travel schedule for the year, it wasn't meant to be this year. So I'm counting on a wonderful team of contributors and members to capture and share the magic so I can feature it here in the coming week. Whether it is a big conference or your local business networking group - how do you choose which to attend? Let me share with you my advice.  Read more >