My Year by the Water: Want to Come Along?

A couple months ago, I was driving along the Pacific Coast about a half hour south of Santa Barbara.  All of a sudden my mind was filled with an idea that wanted to be born. If you’re like me, you know how important it is to ink it when you think it.  So, I pulled over, and here’s what poured out. (Really.) ...more

Tips for Marketing Your Direct Sales Business

If you have just joined a direct sales business, it is more than likely because you wanted to join a business that could bring you good results and you were eager to know how the reps were achieving financial freedom. I have done direct sales before and I have learned a few things along the way, so today I am providing some marketing tips for new direct sales reps to help you jumpstart your success....more

4 Reasons Your Small Business Should Be Marketing To Millennials

Millennials are the talk of the town in 2015. Everyone is scrambling to know what Millennials want to buy, how they think, and what they do online and when....more

In Conversation with Jennifer Johnson Scalzi, Founder of J. Johnson Executive Search

 In Conversation With is a series of interviews with prominent women that inspire, motivate, and intrigue me. These interviews originally appeared on SharpHeels. ...more

One Critical Aspect Your Small Business Social Media Plan Might Be Missing

There are so many things to think about and remember when it comes to getting started with a social media plan for your small business....more

Book Marketing Secret: Niche It


5 Easy Ways To Sell Your Content Marketing Services

You write content. You sell your content marketing services. However, at times you struggle to explain what content is, and what it does. How do you convince a company that it needs your content services? Over the past week, I've been helping several writers to build their service offerings, and do their own content marketing. After all, if you're selling content services, you need to be creating content which sells those services. ...more

How NOT to Make Money Writing

You want to make money writing. Specifically, you want to make money writing content. That's EASY to do. Everyone wants content, so content buyers are everywhere. A couple of days ago I received an email message from a content writer. The message provides a great example of what NOT to do to make money writing content. ...more

Tips for New Business Owners

This is a checklist for small business owners who don’t have a business degree. Other business professionals might fall out of their seat reading this because it might imply that starting a business is as simple as a checklist. This list merely skims the surface of a bottomless ocean. But let’s face it, thousands of people out there start businesses with no help, advice, guidance or business degree. So, here you go. As a small business owner, you need to have these marketing bases covered:...more

How Not to do PR

I’m certainly not an expert when it comes to public relations and social media marketing, but I’ve got enough experience to know when it’s done poorly. I’ve been blogging since the dark ages of blogging, when nobody would dare ask for compensation for a product review, and I’ve seen how the landscape has shifted (and I love it, frankly). I’ve watched people build names for themselves via Twitter, and end up with careers managing brands’ social media platforms, or admired them working hard promoting new products. They make solid income doing this....more
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