One Critical Aspect Your Small Business Social Media Plan Might Be Missing

There are so many things to think about and remember when it comes to getting started with a social media plan for your small business....more

Book Marketing Secret: Niche It


5 Easy Ways To Sell Your Content Marketing Services

You write content. You sell your content marketing services. However, at times you struggle to explain what content is, and what it does. How do you convince a company that it needs your content services? Over the past week, I've been helping several writers to build their service offerings, and do their own content marketing. After all, if you're selling content services, you need to be creating content which sells those services. ...more

How NOT to Make Money Writing

You want to make money writing. Specifically, you want to make money writing content. That's EASY to do. Everyone wants content, so content buyers are everywhere. A couple of days ago I received an email message from a content writer. The message provides a great example of what NOT to do to make money writing content. ...more

Tips for New Business Owners

This is a checklist for small business owners who don’t have a business degree. Other business professionals might fall out of their seat reading this because it might imply that starting a business is as simple as a checklist. This list merely skims the surface of a bottomless ocean. But let’s face it, thousands of people out there start businesses with no help, advice, guidance or business degree. So, here you go. As a small business owner, you need to have these marketing bases covered:...more

How Not to do PR

I’m certainly not an expert when it comes to public relations and social media marketing, but I’ve got enough experience to know when it’s done poorly. I’ve been blogging since the dark ages of blogging, when nobody would dare ask for compensation for a product review, and I’ve seen how the landscape has shifted (and I love it, frankly). I’ve watched people build names for themselves via Twitter, and end up with careers managing brands’ social media platforms, or admired them working hard promoting new products. They make solid income doing this....more
great info - thanks i really appreciate thismore

Thoughts on a Blog Rebrand

I’ve been thinking about re-branding the blog. Don’t get me wrong. I LOVE A Glimpse Into Eryn’s World. It will always be my first love. But as I grow up, I am closing in on 30 after all, I feel the blog should grow up with me....more

Social Media for Nonprofits: Top 3 Ways to Increase Impact

Nonprofit organizations make huge differences in their communities every day. Part of their struggle is to let everyone know about all the good things they do!...more

Only 6 Seconds Away From One of the Latest Small Business Trends

Social media is certainly not new to the world of small business.  Most small businesses understand the importance of having a Facebook page and or a LinkedIn account.  However, one social media outlet has taken it a step further and has created a unique way for businesses to get their brand message out to the public.  Vine’s 6 second video is the latest in  small business trends....more

The importance of brand image and marketing

When it comes to running a business, the brand name and it’s image are essentially the main source of representation, but in order to establish this effectively a marketing strategy must be implemented. The goal is to attract the right audience based upon their ability to engage and spark conversation on your brand. What is the best way to do this? With the use of visual content marketing.This article will discuss why video content is the perfect way to represent your brand or product and how it can leave a lasting impression. ...more