Leaner, Greener Nonprofits Need To Be Authentic To Stand Out

 For nonprofits, persuading the masses to donate is a matter of survival. To fund their work continually, they must be able to reach the people who care most about what they're doing — and make sure those people can find them, too.  ...more

How to Know If You’re Misusing Trending Topics

It's hard not to jump on a trend exploding on Twitter and Facebook. Everyone wants their voice to be part of the conversation. But sometimes it pays off more to be selective with social trends. Savvy social managers know you should only hop onto what's trendy if it makes sense. What does that look like? It can look like a lot of things. Image: Seth Schwiet via Unsplash ...more

Snapchat and Small Business: Three Ways to Promote Your Brand

As previously discussed, Snapchat is all the rage right now. Big brands are jumping on this social media train and riding it all the way to the bank. Real-time photos and videos make for a steady stream of fresh content. It is the most popular social media network among teens.How can your small business utilize Snapchat to gain potential customers and expand their following on social media?...more

Who Wants .pizza? Brand SEM as Google Strategy

 The explosion of generic top-level domains (gTLDs) has begun, with forward-thinking brands having already snapped up their domain names of choice.If this rush turns out to be more than just a fad, how can your brand use it to create a search engine marketing (SEM) advantage?The Rise of gTLDs...more

3 Simple Online Errors Killing Your Business

With all the challenges your business already faces - competitors in your field, changing marketplaces, etc. – the last thing you want is to fail over something simple and solvable.Here are a few online errors to avoid – or fix, as the case may be:BIG NO-NO #1: NOT HAVING SOCIAL CUSTOMER SERVICEIn 2016 you’re more likely to get praise and complaints via Twitter or Facebook than a webform or phone call – and it's the complaints you especially have to worry about....more

What Entertainment Brands Need To Know About Security

It’s terrifying, but there’s no way to guarantee the security of your data – total immunity is impossible. But protecting customer data is a huge responsibility, so you have to try – your users won’t forgive you if you don’t. ​...more

Social Media Marketing For Small Businesses In 30 Minutes A Day

Effectively running a social media campaign and ongoing presence is important - and even imperative - for your small business to be successful. It can also seem very time-consuming....more

Business Webinars

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