The importance of brand image and marketing

When it comes to running a business, the brand name and it’s image are essentially the main source of representation, but in order to establish this effectively a marketing strategy must be implemented. The goal is to attract the right audience based upon their ability to engage and spark conversation on your brand. What is the best way to do this? With the use of visual content marketing.This article will discuss why video content is the perfect way to represent your brand or product and how it can leave a lasting impression. ...more

10 Creative Ways to Use Social Media for Your Business

Social media sites offer a way for people to communicate online and interact with their favorite businesses. Sites such as Facebook, Twitter and Google+ are among the most popular and most visited on the Web, and many of their users check their accounts every day. Here are 10 ways you can use social media to better connect with your fans and boost your business. ...more
Thank you so much for this article. I'm pinning it now!more

Develop a Successful Marketing Plan: Ignore What you Learned in Kindergarten

Once in our lives, we were all five-year-old , I’m sure we all began learning fundamental lessons and basic education that we still apply in our lives. Despite of what many people may believe, the Kindergarten is a place where we learn much more than sharing and coloring. It is actually a formative period where we learn the fundamentals of our education, those rules that stick to us for the rest of our lives in terms of interaction and social development with others, and much more....more

Calling All Bloggers: Join the Absolute Mayhem Brigade

It’s time to get serious, and I need your help.Last week I received my first proof of my upcoming children’s book, Absolute Mayhem. And while there are still a few minor changes that need to be made, I’m a little giddy when I tell you it looks AWESOME! Like, it’s a real book and everything. So that means it will be ready for the masses so soon that it’s not even funny....more

The Thrill of Packaging A Book So Your Audience Can Actually Find It

Writing is a very personal act rolled up inside of a traditional business. Like any other art form, who we are as artists come through in what we do, whether we like it or not.The upside as a writer, is that I unexpectedly learn a lot more about myself with each book after readers tell me what themes they’ve picked out of the book.A light bulb goes on for me and I see what it was I was really trying to say. Sometimes I think there’s a deep, inner part of me that’s driving the bus and motivating me to write so that I can finally get at a truth....more

Why Hashtags Matter to Small Businesses

You see them everywhere: on the latest episode of The Voice, on the Ford commercial during the Superbowl, and they’re all over social media. But do they mean anything?...more

Marketing Your Business Effectively

Hopefully you’ve been catching up on how to open a business with our previous posts on entrepreneurship. Whether you are considering a business, just opened, or have an established company already, marketing is a topic that should really be visited regularly. There are always new ways to get to, and attract, customers to you business, so it’s good to keep educated even if you’ve been doing it for awhile....more


Do you realize how much stuff we buy due to marketing?I did a marketing study tonight for one hour. It was for Keuring Kcups.Now, because I am married to Compostman, I, when a Kcup is used, rip the top off and take the coffee out.I add the coffee to the compost....more

The Special Sauce V1.4