Self-Promotion Ain't Easy: Spending Money to Market Yourself

How much do you market your blog? Do you pay to do it? Should you? When? Next week at BlogHer ‘12, Alli Worthingon, Sara W. Caron, Lyz Lenz (that’s me) and Paula Gregorowicz are hosting a panel called "When It's Time to Spend Money to Market Your Work.” We’ll focus on deciding when and how to invest in marketing yourself as a blogger, but we also wanted to know more about what you’re already doing, paid and unpaid – and why. ...more
not enough and too much, LOLmore

How to Get In Front of Potential Clients When You Work From Home

Working from home can be a challenge when it comes to finding new clients. You may feel isolated from the workforce or miss the exchanges of information being in an office environment can provide. But working from home doesn't have to hurt your chances of finding new clients and growing your business. In fact, you can get clients anywhere in the world by mixing up your approach and being intentional about letting others know about your work.Here are five ways to get in front of potential clients when you work from home:...more

Small- Town Business is Weird

This article appeared on my blog today, and I've already had enough feedback from people who are in this type of situation that I've decided to write a followup for Wednesday: ...more

Mi Casa Es Su Casa, or, a Bonus Post!

 Yeah, yeah, I know I said I wouldn’t be back all that often while I’m editing, but after spending over seven hours focused on Kyresa today (woo hoo!), I decided that I ought to reward myself with a teeny tiny addendum post.You may remember my post last week, Clean Space, Fresh Perspective; I went on a mad cleaning spree after ......more

What is Your Marketing Meme?

A meme (pronounced meem) is a packet of social information.  Marketing memes are word associations, beyond a tag line or slogan, that take complex concepts or ideas and make them simple and easy to communicate. A meme is defined in Wikipedia as “a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena.” ...more
@bloghercareer Thanks PG for featuring "What is your marketing meme?" on @BlogHer ...more

Market to Your Strengths

Recently at an entrepreneur camp for high school students, I worked with several teams in preparing a 3 minute pitch to sell their inventions and innovations to a panel of professionals....more

Build A Sign For Yourself

In this age of going into business for yourself, where marketing, branding and advertising fall squarely on your shoulders, in addition to making and selling a good product or service, we all need a little help. Which is why when Build A Sign contacted me, I jumped at the chance. Then I realized that I’m an internet entity, and a tiny one at that. A sign won’t really help me, will it? I perused my numerous options. A banner? Where would I put it? A sign? Magnets? Bumper stickers? Would any of this really help?...more

5 Essential Topics for a Winning Sales Proposal

A sales proposal is your persuasive argument as to why the client must choose you now to solve their problem.  Proposals need to be positively articulated with a sense of urgency and demonstrate how the client wins....more

Know Your Numbers

Every action you take as an entrepreneur ties back into your brand and your strategy. So, how do you know if you're being effective? How do you know if your business is viable? Profitable? Headed for the landfill? You do this via metrics and knowing your numbers. ...more
@paulag01 You're welcome! Good piece!more

Bulls-eye! Or defining my target market

I just read a blog post from The Mogul Mom (http://www.themogulmom.com/2012/05/the-3-rules-of-target-markets/), about defining one’s target market.  I’ve had a lot of trouble doing this and I haven’t found the help I need in other marketing advice.  I’d just about given up.  Still, I dutifully opened the email and started reading....more