If you've been in business for a while, you've probably purchased some trainings and programs.And if you're anything like me, 55% of them are sitting on your hard drive and collecting dust.You might also have implemented a good portion of the rest, even to a T, yet not getting the results "as advertised."Why?...more
The notorious "casting couches" you hear about in stories of old Hollywood are a thing of the past, but there are still those eager to make a buck off performers desperate for a shot at their big break. Just as there are unsavory sites trolling marketers desperate to attract attention online.But don’t be tricked into accepting less than appealing options. There’s really no need to sell your soul to generate awareness. ...more
It doesn’t matter how good your product or service is, if your competitors are better at generating positive word of mouth (WOM) around the web, and converting leads, you’ll be out of business in no time. Luckily, converting quality leads into loyal customers isn’t rocket science – but it is an art.Stop scribbling outside the lines...more
For nonprofits, persuading the masses to donate is a matter of survival. To fund their work continually, they must be able to reach the people who care most about what they're doing — and make sure those people can find them, too. ...more
It's hard not to jump on a trend exploding on Twitter and Facebook. Everyone wants their voice to be part of the conversation. But sometimes it pays off more to be selective with social trends.
Savvy social managers know you should only hop onto what's trendy if it makes sense. What does that look like? It can look like a lot of things.
Image: Seth Schwiet via Unsplash
As previously discussed, Snapchat is all the rage right now. Big brands are jumping on this social media train and riding it all the way to the bank. Real-time photos and videos make for a steady stream of fresh content. It is the most popular social media network among teens.How can your small business utilize Snapchat to gain potential customers and expand their following on social media?...more
The explosion of generic top-level domains (gTLDs) has begun, with forward-thinking brands having already snapped up their domain names of choice.If this rush turns out to be more than just a fad, how can your brand use it to create a search engine marketing (SEM) advantage?The Rise of gTLDs...more
With all the challenges your business already faces - competitors in your field, changing marketplaces, etc. – the last thing you want is to fail over something simple and solvable.Here are a few online errors to avoid – or fix, as the case may be:BIG NO-NO #1: NOT HAVING SOCIAL CUSTOMER SERVICEIn 2016 you’re more likely to get praise and complaints via Twitter or Facebook than a webform or phone call – and it's the complaints you especially have to worry about....more
It’s terrifying, but there’s no way to guarantee the security of your data – total immunity is impossible. But protecting customer data is a huge responsibility, so you have to try – your users won’t forgive you if you don’t. ...more
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