Great Copywriting and Marketing Starts with Empathy

Unlike what many of us are led to believe, intuitive empathic and highly sensitive folks are PERFECTLY gifted to rock some great marketing and copywriting.Here’s why:...more

What’s in a Name on Social?


Why Isn’t Your Marketing Mobile-ready?

 Customer experience should be at the top of SMBs priority list, and it is for many. According to Wasp Barcode’s Small Business Report, 43% of small businesses recognize that improving customer experience and retention are top strategies for revenue growth....more

Read This - Before You Jump Onto the Next "Guru System"

If you've been in business for a while, you've probably purchased some trainings and programs.And if you're anything like me, 55% of them are sitting on your hard drive and collecting dust.You might also have implemented a good portion of the rest, even to a T, yet not getting the results "as advertised."Why?...more

Entertainment Marketers: How To Stand Out Without Selling Out

  The notorious "casting couches" you hear about in stories of old Hollywood are a thing of the past, but there are still those eager to make a buck off performers desperate for a shot at their big break. Just as there are unsavory sites trolling marketers desperate to attract attention online.But don’t be tricked into accepting less than appealing options. There’s really no need to sell your soul to generate awareness. ...more

From Capturing to Converting Leads: What Your Strategy is Missing

 It doesn’t matter how good your product or service is, if your competitors are better at generating positive word of mouth (WOM) around the web, and converting leads, you’ll be out of business in no time. Luckily, converting quality leads into loyal customers isn’t rocket science – but it is an art.Stop scribbling outside the lines...more

Leaner, Greener Nonprofits Need To Be Authentic To Stand Out

 For nonprofits, persuading the masses to donate is a matter of survival. To fund their work continually, they must be able to reach the people who care most about what they're doing — and make sure those people can find them, too.  ...more

How to Know If You’re Misusing Trending Topics

It's hard not to jump on a trend exploding on Twitter and Facebook. Everyone wants their voice to be part of the conversation. But sometimes it pays off more to be selective with social trends. Savvy social managers know you should only hop onto what's trendy if it makes sense. What does that look like? It can look like a lot of things. Image: Seth Schwiet via Unsplash ...more
This is such an important point to be made when it comes to digital marketing. Jumping on every ...more

Snapchat and Small Business: Three Ways to Promote Your Brand

As previously discussed, Snapchat is all the rage right now. Big brands are jumping on this social media train and riding it all the way to the bank. Real-time photos and videos make for a steady stream of fresh content. It is the most popular social media network among teens.How can your small business utilize Snapchat to gain potential customers and expand their following on social media?...more

Who Wants .pizza? Brand SEM as Google Strategy

 The explosion of generic top-level domains (gTLDs) has begun, with forward-thinking brands having already snapped up their domain names of choice.If this rush turns out to be more than just a fad, how can your brand use it to create a search engine marketing (SEM) advantage?The Rise of gTLDs...more