Starting this summer, Tylenol will now have standardized dosing for their Infants' & Children's products. In 2009, the FDA made several safety recommendations, including changing the concentration of Tylenol so that it is unform regardless of the age of the child. That's precisely what they've done. As a result, the measuring devices will also change. The current concentrated Infant's Tylenol will cease to be manufactured.
The idea behind this standard concentration is to decrease the risk of overdosing a child. In this case, safety an...more
In order to ensure the effectiveness of your marketing in getting you to meet or exceed your business goals, you need to measure your results and adjust your plan accordingly. You need to choose a set of measurements or metrics to track, and then you need to analyze them and compare them against your goals so that you can do more of what works and less of what does not.