Are You Diluting Your Message & Brand?

Many business owners sell more than one thing. It's one way to diversify a small service based business. Yet if you try to convey everything you sell to someone you sound like someone who offers financially planning, coaching, massage, ear candling, and basketweaving. Your brand and message is diluted at best and you appear untrustworthy and wacky at worst. What do you do? Read this post from Linda Daley at "Work Better, Not Harder" and see how not to dilute your message. ...more

Are You A Stealth Agent For God?

The first time I was chatting on the phone with Martha Beck, we were talking about my business and Martha said, “Ah, I see. You’re one of us.”“One of what?” I asked.“A stealth agent for God,” she answered. “People think you’re a doctor. But your physician’s white coat is like your superhero disguise.”I laughed – and, reluctantly and a bit shyly, nodded. Yeah, I guess that’d be me....more

How to Get Your Logo Right

A Great Logo Takes Some Work Creating a logo that accurately represents your company takes a bit of research....more

What's Your Logo Really Saying?

It’s important to understand exactly what message your brand is sending out toward your prospective customers – and that includes your logo.  You may think your brand and/or logo is saying one thing, when in fact it is saying something completely different. ...more

Praols Story Bracelets - More Women Helping Women

Here is a way to help other moms for Mother’s Days and for you – or someone you love – to have a lovely piece of inspirational jewelry. PRAOLS Story Bracelets and More is a California based company founded by Rosario Venegas and Palmyra Zurita. They hire financially-challenged single moms and stay-at-home moms to create beautiful handmade jewelry that shares a positive message....more

Too Pretty

My mom was a dear, sweet lady.  Loving, yet quiet and reserved – a lot like me (yeah, right).  She held deep religious beliefs and lived by those her whole life.  My mom always encouraged me and let me know that she valued and loved me.  That’s not to say that we didn’t have some awful times – ah, the teenage years – but I always knew my mom loved me and I loved her.    My mom was not much of a disciplinarian; that was left to my dad and, actually, to my grandmother who cared for me as my mom was one of the few moms working outside the home back...more

Having Brand Commitment Issues?


"To draw, you must close your eyes and sing.” — Pablo Picasso     Risa is a transition coach who helps women design and achieve positive financial and ...more

Small Business Marketing: Acquiring Mental Real Estate

Even if you’ve never had an interest in owning property, if you have a business, there’s a tiny piece of exclusive real estate you will want to occupy.   It exists in the minds of your clients and prospects and is where, in the car subdivision, Volvo occupies the “safe” residence and, among computers, Mac is the “cool” one.   ...more

Confessions of an Insomniac: Impatiently waiting for a message

A message is en route to me. I have very little detail on it other than that. I have no idea the delivery method – orally, spiritually or written. I am unclear about the purpose or meaning behind the message although I have a vague idea. The delivery of the message is attempted three times in three seperate dreams. I am not sure if the dreams are connected or if each should be examined separately. Read the rest of this entry >> ...more