Why Isn’t Your Marketing Mobile-ready?

 Customer experience should be at the top of SMBs priority list, and it is for many. According to Wasp Barcode’s Small Business Report, 43% of small businesses recognize that improving customer experience and retention are top strategies for revenue growth....more

3 Things You’re Forgetting About Mobile

 Having a mobile-friendly site is great, but there’s much more to keep in mind beyond that. Mobile-friendly isn’t enough – you have to consider what it’s like to use your site on mobile....more

Why Focusing On Customer Experience Must Include Mobile

According to Wasp Barcode’s Small Business Report, 43% of small businesses say improving customer experience and retention is their top strategy for revenue growth. When customer experience is a priority, mobile must be too – and here’s why:Mobile is a major touch-pointMartin Zwilling describes customer experience as “the cumulative impact of multiple touch-points over time, which result in a real relationship feeling, or lack of it.”...more

Where Is Customer Engagement Going In 2013?

New trends seem to emerge daily in customer engagement and it can be difficult to keep up with what has to be done to keep our audience interested. Today we will take a look into the growing trends and changes to online marketing and what they mean for 2013....more
Thanks for the article! I was thinking about starting my own mobile app business and this helped ...more

Using QR Codes for Mobile Marketing

Have you ever noticed one of those one by one inch squares next to an advertisement that looks like a bar code? If have, then you would know that these bar codes are actually called Quick Response codes and you can scan them with your smart phone. They are now the latest craze in the mobile marketing world. The basic premise of a QR code is to be able to instantly download information onto your smart phone about any given topic such as a link to a company website or a coupon. They are displayed anywhere from print advertisements, television commercials, social media links, and websites....more

Guidelines for Creating an Effective Mobile Website

Web Success Team contributor Justin Delos Reyes discusses guidelines for creating an effective mobile website. ...more

QR Codes DeCoded

Guest contributor Jennifer Graham discusses the benefits of QR Codes.By Jennifer Graham, Guest ContributorWith more than 5 billion mobile phone users in the world, it’s imperative that your company’s mobile marketing strategy is poised to reach this enormous market. From SMS marketing to mobile websites – the mobile marketing landscape is more confusing than ever. With so many new technologies, it’s difficult to keep up. One of the newest entrants into the mobile marketing mix is QR codes. So, what are they and how can you benefit from them?...more
I've always wondered about this! Now it's time to research how to generate my own. :) Thanks ...more

2009 Internet Marketing Forecast

If it already feels like your online business is lagging in last year’s dust, keep in mind that it’s normal to fall behind in the race. However, it’s absolutely possible and critical to pick up the pace of your marketing strategies and increase your chances of taking the lead. But where do you begin and how will you know what to do? The key to Internet marketing and the path to web success in 2009 is anticipating customer needs and making every second count for your business on a daily basis. ...more