As a kid I spend many summer afternoons in the library. Not only did I enjoy reading, but summers were hot and the library kept their air conditioning pumping. I’d get there pretty early to sign up to enjoy the allotted half hour of computer time. I believe there were only three computers at the time. Where in the World Is Carmen Sandiego and Oregon Trail were my go to games....more
I have been blogging for approximately 4 years now. This has been for myself and for different media outlets, and I can surmise it as this: I love it. I love the freedom, the feel goods, and the various personalized spaces. I enjoy the freedom in relation to the various subjects one can talk about. I suppose it's for the same reasons people like shows like Good Morning America, The View, and Wake Up San Francisco with Danny Tanner....more
Having a head start is not as advantageous as it may seem. The day soon came when my husband unfriended me on Facebook. He posted a comment on a Facebook status that I had shared from my employer's Facebook page. I decided it was a little out of place for the entire agency to read it, so I went ahead and deleted it. His unfriending argument was based on censorship.
I can’t claim I was dragged kicking and screaming into this Twitter thing. I paid tuition for Sree Sreenivasan's Social Media course at the Columbia Journalism School . I took the subway uptown. I sat down in a class. Actually, first I had a meeting re reunion business at Barnard and then dashed across Broadway at 116th Street, raced down the steps toward the Columbia library (noting that the lawn is draped in white—seeding?), and hung a sharp right into the Journalism building, where I had not been since . since a long time ago....more
An article by Bob Speyer about the changing online marketing world.Marketers need to adjust to the demands of the marketplace. Today’s younger generation are further distancing themselves from us older “geeks” by redefining how they look or view the world. One obvious example is the Social Revolution that began in Tunis, energized in Egypt and spread to the entire Arab world....more
Say what you will about the quality of Taco Bell's menu, the fast food giant has consistently been stellar at one thing: Crafting messages that are memorable and right on the money with their target population and with contemporary trends. Now Taco Bell is pushing a concoction of snark, media buys and social media to manage the PR crisis prompted by a lawsuit that alleges that what the restaurant chain calls "beef filling" is only 35% beef.
originally posted here: http://herlongwayhome.wordpress.com/2010/09/21/the-new-twitter/*before we even get started with this post, we have to give you an obligatory disclosure: Hailey works at a PR firm in the digital media department.. if you know where she works, great. if you don’t know where she works, even better. for all intents and purposes, it doesn’t really matter. ...more
I recently received an email request. This is not the first of such requests I’ve received, nor will it be the last. Perhaps you received the same request (or have received a similar one in the past). This request asked me for a spec article to be published in a print magazine. Spec in this case means working for free for little or no benefit to myself or my website....more
We resolve to be different. Fitter. Pay off debt. Volunteer. Clean out that god-forsaken garage. Stepping into a fresh calendar year seems like a chance to try on a colorful persona, yet new year’s resolutions are so often based on territory (and self-images) we already know....more
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