Building Customer Confidence with Testimonials

Every person in America has bought something that either broke or stopped working after a few days. Because of this, today’s customers want to feel reassured that you are selling quality products and services. Customers do not want to lose money or feel like they’ve made a bad decision. The best way to assure customers is to have good, strong testimonials. Read more here:

When Does Free Work Become Too Expensive

This article is intended to be a discussion about spec work, from both the client and the creative or marketing consultant perspectives. Spec work can be defined as performing a task or service for no charge in exchange for the opportunity to win a client’s business.  ...more

Web Success Team- It’s Not Just About Us!

I believe one of the most important pages on a website is the About Us page. It is often misunderstood and at best undervalued. Going against the grain, I propose this page is more about the reader and less about the company or person. Here’s my reasoning:...more

Web Success Team- I Heard it Through the Internet Grapevine

nternet marketing gossip is exploding  — and the line between fact and fiction is blurring. If gossiping is a crime, then every blogger and Internet savvy professional needs to be incarcerated for this misdemeanor. What was once an indulgence is becoming a dependency as more and more individuals are turning to various social media outlets to extract their daily dose of breaking news and scandal. ...more

Women Bloggers and Their Influence on Online Marketing

There was once a time when women were somewhat marginalized in a society that was heavily slanted towards men’s needs and concerns. While incidences of discrimination against women remain fairly commonplace, there have been a few strides made in the quest to have women more heavily involved in various aspects of society. ...more

Need a Website But Don’t Have the Money? Marketing for Small and Local Businesses

More and more businesses are signing on to the Internet bandwagon. These days if you don’t have a website, you’re missing out on one of the biggest markets in the U.S. However, building and marketing a website takes time, money and a lot of effort, especially if you are competing with big name companies. So how can local businesses on a budget compete with large consumer sites? ...more

Why am I not searchable in Google?

Dear Web Success Team, My temporary “coming soon” website went live and I when I type in I am not on the search engines. Why? I thought I was going to be up there instantly. Help! Dear MyDomain, When you submit your site to Google, this is the message you must read from Google: ...more

Your customers want your brand as a friend

Cone, Omnicom Group’s strategy arm, released some data from a recent survey measuring brand trust.  This research claims that 93% of the 1092 Americans surveyed thought that companies should have a corporate presence on social media. It went further, citing 85% of those surveyed being open to interaction with companies within social media.   (read more on Your customers want your brand as a friend on ...more

Update Your Site with New and Improved SEO

Many sites on the web are not properly optimized for search engines. Over the last few years, search engine optimization (SEO) has expanded to the next level. In order for your business to keep ahead of online competition, your website needs more than just a great design and easy-to-use navigation. It needs improved SEO and relevant keywords, which will increase traffic to your site and bring web success. Turn Your Website On ...more