Web 'n Retail is the Online Marketing division of Rock 'n Retail, LLC; music marketing experts since 1991. We have comprehensive campaigns crossing over all areas of viral marketing, publicity and SEO; or we offer cost efficient A La Carte services. We have helped over 250 clients to drive sales &traffic for hard goods, digital downloads, website launches, event ticket sales and more....more
Have you ever thought of using a burger to brand your company? In the article below Web Success Team contributor, Bob Speyer explains just how you can do this.You’ve heard the stories about “man bites dog.” Well how about the latest headline grabber: “Social Media bites back!” Here is the story of one company that brands and markets itself with a simple burger....more
Bob Speyer writes about the benefits of super Bowl Marketing. Super Bowl + Xmas = A Marketers Dream.The Super Bowl is a lot like Christmas – for advertisers, consumers, sports fans, and just about anybody with a TV and chips. Aside from the entertainment value, major corporations down to the small business want to capitalize on the Super Bowl and ride its coattails to profit....more
Anyone working in marketing and advertising today knows how powerful recommendations from people we know can be, and it was only a matter of time before a social network began to seriously capitalize on that. And why not? For most of us, this kind of content is already on our social media profiles.
That's the logic behind Facebook’s new advertising offering "Sponsored Stories," anyway.
Attached is an article by our CEO Bob Speyer discussing the benefits of selling in the digital space.The art of selling in today’s digital workplace has never been easier and never been harder at the same time. That’s definitely a contradiction, but so is Selling Ice to Eskimos. On first inspection, they “obviously” don’t need ice. And it’s a hard, if not impossible sell at best!...more
Do you love Social Marketing but worry about how much time it's taking from the rest of your day? How is a modern business owner to DO it all and still have time for exercise, eating right, family, friends,and fun?!...more
Fact: Google is everywhere — in your business, in your home and your psyche and in your everyday conversations with friends. It is even a new verb, like “just Google it.” What did we do without the Internet and search engines to find our way in life. We are dependent upon Google for everything. It’s our new best friend.http://www.websuccessteam.com/WSTblog/2010/06/don%E2%80%99t-depend-on-go......more
All businesses are looking for that competitive edge. Companies are turning more and more to social media as another online marketing channel to target and reach customers. In their haste to develop profiles, make connections and build relationships, one significant ingredient is often overlooked — keyword use in social media.Read more here:http://www.websuccessteam.com/WSTblog/2010/05/6-keyword-strategies-to-boost-your-social-media-effectiveness/...more
One of my all time favorite movies is Rodney Dangerfield’s, Back to School, about a father who returns to attend college along side his son. While the parallels are not even, the dawning of the Internet Age has left us wide-eyed and scrambling to attend an online marketing event and monetize our knowledge. ...more