An Open Letter to People Who Write Online Reviews

Dear People Who Write Online Reviews: I wanted to take a moment to acknowledge you, for you are the unsung hero, an untapped and nearly flooding reservoir of knowledge....more

Online Reviewing May Be Dangerous To Your Bottom Line. FTC Says Bloggers Can Be Liable

For the first time since 1980,the FTC is changing it's guidelines and it could have a chilling effect on bloggers who write online reviews. The new guidelines basically say "word of mouth" advertising is not exempt from truth in advertising laws. According to the Financial Times, the main target of the new guidelines appears to be the widespread practice of viral marketing in which companies recruit non-employees to talk up products in exchange for samples or promotions. ...more

Great article Elana,

Having been involved in the discussions leading up to these FTC ...more