So says the analysis of The Wall Street Journal based on a report from Forrester Research-- total cost of the actual report is $379 so I won't be commenting on the complete report.  Shout out to Toby Bloomberg who wrote about this on Diva Marketing The conclusion was that " ... most B2B blogs are “dull, drab, and don’t stimulate discussion.” A few stats from the WSJ article: 74% rarely get comments