Businesses can be very savvy when it comes to branding themselves. They spend lots of money to develop a winning name, logo, website and platform that identifies and defines them. But what about individuals? Do they brand themselves with the same forethought and care? Increasingly the answer is yes....more
I've had a lot of identities over the course of my post-collegiate career: Fiction writer, aquatics coordinator, reporter, webmaster, corporate communications manager, client services representative, editor, blogger, communications director. Each role has required me to rethink how I appear in the world and to redefine how others see me. And each time would have been easier if I'd had a copy of Dorie Clark's soon-to-be released book, Reinventing You: Define Your Brand, Imagine Your Future....more
Thinking of setting some career goals? I've noticed that it's a lot easier to plot a direction and make decisions when you know what value you bring – what impact you make to those around you.Perhaps your next career step involves interviewing for a new job. If so, you'll need to be prepared to answer the question, "Why should I hire you?" Whether they ask it or not, that is basically what interviewers want to know. And you can easily answer this question if you can describe how you bring value....more
This is the final part of our six part series on Brand Power-Are You Building It! We have journeyed together on an adventure and explored, gone off the beat and path a little, detoured and taken some side trips but have never lost site of the main road.
Gravatar is a service that gives you a universal avatar across blogs and other community sites. When you see blog comments with photos beside the commenter’s name – like on this blog – chances are it’s powered by Gravatar....more
I use the web to date. Not dating sites, but the information people make available on the social networks I use. A stream of seemingly meaningless updates can tell me more about a person than a carefully curated dating site profile or first date conversation ever could.
As graduating caps and tassels begin to fly, many young professionals are entering the workforce. So to all you young professionals, congrats! You should be very proud of yourself and your accomplishments.
Now that you are in the workforce, there are multiple ways to start rising to the top.
If you’re working through the Real You Incorporated chart, you chose three words that describe your brand essence. Those three words can then be used to write your positioning statement, which is the fourth layer of the circle. What words summarize the product or service you are bringing to the world? Write them down. This is your chance to relay emotion through words. Go for it!
Not just your product or service. At the end of the day, it’s all about you. That means your personal brand and your business brand are one in the same. I encourage you to begin by choosing one word that defines you. Here’s a hint to get you started: Think about what you do well.