What My Mother Taught Me About Personal Branding

These days my mother likes to start our daily phone conversations telling me how tired she is or complaining about whatever ailment she is focused on that day. While she has earned the right at 93, it’s pretty exhausting to listen to. So to redirect the conversation, I consciously think about what I can share about my life before I dial the phone.The other day, I told her about a very generous and unexpected gift a client sent to me....more

The Surprising Way I Became a Personal Branding Expert

Most take to word “expert” too seriously and are intimidated by the notion that they too can possess such a title. ...more
Great advice, especially in this brave new world of social media!  Authors face this every day. ...more

31 Days, 32 Revelations: Digital Snobbery

Series Introduction...more
patriciaappelquist I am signed up with Task Rabbit, but haven't used it as yet. I will let you ...more

Creating Your Own Personal Brand

Businesses can be very savvy when it comes to branding themselves. They spend lots of money to develop a winning name, logo, website and platform that identifies and defines them. But what about individuals? Do they brand themselves with the same forethought and care? Increasingly the answer is yes....more

Personal Branding

Many people are talking about self branding/personal branding lately.  I thought I would chime in and give my thoughts as well. Branding used to be mainly for businesses, but that’s not the case anymore. Personal branding has taken off and become very popular.  ANYONE can create a personal brand and there are many outlets to help promote your personal brand.  ...more

Personal Branding Tips for Recent Grads & Career Transitioning Brandistas

In today’s marketplace brandistas are required to stand out and make strong personal branding impressions with hiring executives.  Days of good grades, playing sports and being active in extracurricular activities as security to land a position in your industry are times of the past. To be remembered and separate yourself from other candidates that meet the qualifications of the position you want requires the marketing of brand you. Yes, you've got it....more

Your Brand Is the Key to Your Next Job

When starting a job search, personal branding should be at the top or your priority list.  A strong personal brand helps you to stand out in a crowded job market and distinguishes you from other applicants....more

Integrated Marketing Enhances Your Professionalism

Steve McKee, author of When Growth Stalls: How It Happens, Why You're Stuck, and What to Do About It , talks about today’s marketing and media fragmentation in his Bloomberg article: Integrated Marketing: If You Knew it You’d Do It. He says: “The good news is that there is a powerful way to overcome fragmentation: integration.  But don’t be deceived—it’s more difficult than it appears.” ...more
What's your integrated marketing plan?more