Build Trust and Credibility with a Powerful Personal Brand

If you’re a coach, consultant, solopreneur or small business owner – you can’t afford to leave your personal brand up to chance....more

Personal Branding for Coaches, Consultants, Solopreneurs & Small Businesses

Good user experience, copy or design don't materialize out of thin air.Effective marketing depends on high-quality input.If your input is not meaningful, the output won't be impactful.(Kind of like the law of physics… the energy you put into a system is always higher than the energy that got spat out – because there’s always inefficiency, aka lost in translation.)What’s meaningful input?There’re many aspects you need to consider, based on the “output” you’re looking for....more

What My Mother Taught Me About Personal Branding

These days my mother likes to start our daily phone conversations telling me how tired she is or complaining about whatever ailment she is focused on that day. While she has earned the right at 93, it’s pretty exhausting to listen to. So to redirect the conversation, I consciously think about what I can share about my life before I dial the phone.The other day, I told her about a very generous and unexpected gift a client sent to me....more

The Surprising Way I Became a Personal Branding Expert

Most take to word “expert” too seriously and are intimidated by the notion that they too can possess such a title. ...more
Great advice, especially in this brave new world of social media!  Authors face this every day. ...more

31 Days, 32 Revelations: Digital Snobbery

Series Introduction...more
patriciaappelquist I am signed up with Task Rabbit, but haven't used it as yet. I will let you ...more

Creating Your Own Personal Brand

Businesses can be very savvy when it comes to branding themselves. They spend lots of money to develop a winning name, logo, website and platform that identifies and defines them. But what about individuals? Do they brand themselves with the same forethought and care? Increasingly the answer is yes....more

Personal Branding

Many people are talking about self branding/personal branding lately.  I thought I would chime in and give my thoughts as well. Branding used to be mainly for businesses, but that’s not the case anymore. Personal branding has taken off and become very popular.  ANYONE can create a personal brand and there are many outlets to help promote your personal brand.  ...more

Personal Branding Tips for Recent Grads & Career Transitioning Brandistas

In today’s marketplace brandistas are required to stand out and make strong personal branding impressions with hiring executives.  Days of good grades, playing sports and being active in extracurricular activities as security to land a position in your industry are times of the past. To be remembered and separate yourself from other candidates that meet the qualifications of the position you want requires the marketing of brand you. Yes, you've got it....more