I've been in public relations for 18 years. During that time, I can probably count the number of really bad days on one hand (okay, maybe two…it is public relations after all). The day my first City Manager resigned was a bad day. When I learned he had died of pancreatic cancer, that was an extremely bad day. The day I was laid off. You get the idea....more
How would you characterize breaking news? I would define it in 140 characters (or less)! Yep, Twitter is PR’s tip of the spear. I once found out about an earthquake rolling my way in Los Angeles on Twitter before my building started shaking. Seems that it’s faster than Mother Nature, herself!...more
Say what you will about the quality of Taco Bell's menu, the fast food giant has consistently been stellar at one thing: Crafting messages that are memorable and right on the money with their target population and with contemporary trends. Now Taco Bell is pushing a concoction of snark, media buys and social media to manage the PR crisis prompted by a lawsuit that alleges that what the restaurant chain calls "beef filling" is only 35% beef.
Social media conversation storms are swift, powerful and quickly growing, and studying them is a new science (which I, in no way, claim to have mastered). But I think it’s important to pay attention to them because they hold lessons on how we should respond to our own firestorms when they eventually arise.
No celebrated aviation pioneer’s biography is complete without the following scene: dreamy-eyed tomboy catches her first glimpse of an airplane in a cornfield somewhere, maybe buys a ten-minute flight around the patch for the change in her pocket. Thereafter, her fate is sealed, her gaze ever skyward....more
We all know that person who ducks for cover every time a camera comes out. Maybe you even are that person. With the explosion of social media and online communities, it is getting harder and harder to not have a flattering headshot. There just seems to be more and more call for using one for both professional and personal pursuits. To stop hiding behind avatars of flowers or your children, follow these simple tips: ...more
I was reminded of this post, which has sat in a Word doc on my desktop for two months, while reading "Can I Pick your Brain," by Kevin Dugan. Thanks, Kevin, for inspiring me to finally get it posted.
I’m not sure where to start with this topic, because I feel like it might offend many people who know me who have asked the very thing.
I got a letter from my insurance company telling me that they will decide if a medication is valid, not my doctor. The insurance company will decide on the dosage, the length of time I can and can't have the medication and whether I take a prerequisite medication before I can be receive that my doctor wants me to have. This gives me an excellent opportunity to review of my last post.
As traditional publishing continues to experience lay-offs and lower ad revenue, the mommyblogger demographic has grown and flexed its opinion-leader muscles, as evidenced by the recent Mom 2.0 conference. People who weren't paying attention to us as writers a few years ago are scrutinizing us now. In fact, it seems we have our own Forrester report.
Find out what the new generation of makers, creators and mold-breakers thought of Goldieblox and the American Express #PassionProject, and enter to win a game for the young girl in your life. Read more
We asked 15 bloggers how PAM Cooking Spray helps them spend less time in the kitchen, and more time eating and celebrating with loved ones. Read their tips, tricks and recipes for great holiday cooking with PAM Cooking Spray, and enter to win a $100 Visa gift card. Read more