Finding My Way In An Economic Downturn

By Guest Blogger, Tamara Arbeiter I was recently laid off from my job. The Record of Employment I just received in the mail stated “Economic reasons” for my departure.  As company policy goes, I was asked to leave immediately.  Comforted only by the fact that a handful of very senior executives were also laid off that day, I packed up my desk, grabbed my kids’ photos and artwork and left, without time for goodbyes....more

Tamara, one of the best things about being a woman who has had a successful career and who ...more

Why Marketing to Women is Smart Marketing

In the past, big ticket items like cars were deemed male and smaller ticket items like groceries were female. Therefore, marketing efforts were usually directed toward one sex or the other. All that has changed in the modern consumer world, however. Women now do most of the purchasing in just about every sector. For almost every business, there are several reasons to direct all kinds of marketing, be it TV commercials, brochures, or internet ads, towards women. ...more

Food & Agriculture Businesses in 16 States Eligible for Exporting Funding

Demand for U.S. food and agricultural products in overseas markets is stronger than ever, and U.S. agricultural exports are expected to reach $95.5 billion in 2009, despite the global downturn. Many small and medium-sized agricultural businesses are turning to exporting as a way to increase sales, but find that marketing their products can be costly. However, the Market Access Program (MAP) Branded offers matching funds to small companies to help relieve some of the budget strain as these firms strive to increase sales in potentially lucrative foreign markets. ...more

20% off New! merchandise at Lucky for Baby Online Children's Store.

Friday June 26th 2009, 9:31 am Take 20% off New! merchandise at Lucky for Baby online boutique. Take 20% off New! merchandise now until July 10th.  Just enter code new20 at checkout to receive your discount off of great new merchandise like Pink Chicken, Kice Kice Organics, Sarah Waldo Organics, and Chase n’ Sky. http://www.luckyforbaby.com/catalog/New-83-1.html ...more

How To Pimp Your Old-Fashioned Business Card

If you’ve got a business card that leaves much to be desired, it’s time to makeover your card, or pimp it to look hot! White card stock with black text is so old-school; show others your creativity by updating your printed business card look with these ideas. Browse Web Sites to Get IdeasLook at other business card designs for inspiration. Check out galleries on Flickr, PrintCreate, One Man’s Blog and All Graphic Design. ...more

Latest Trends: Minimalist Designs, High Contrast Colors and Oversized Fonts in Business Catalogs

Women are trendy. Women set trends and women mostly follow the trends set. So it only makes sense that women need to know about the latest trends in printing catalogs. After all, women buy more from catalogs than men, so we are essentially designing for ourselves. For the businesswoman about to design her own catalog for the summer or fall season, here are the latest trends that you might want to incorporate in your catalog design. ...more

Why Women Are the Biggest Market for Almost Everything

Marketers are spending more and more money on targeting women in their advertising and marketing efforts. And why not? Women make up 51 percent of the United States so it makes sense to market to the biggest group of buyers. Not only that, women make more than 80 percent of the buying decisions in all homes. Of course, there are other reasons why women are the biggest market for everything from electronics to clothing to home goods. ...more

Made By Hand By Me: A Co-Op Artisan Network

If you're selling your handmade work online, you know how challenging marketing and promotion can be. No matter which venue you choose to house your shop, getting potential patrons to view your work is one of the most difficult aspects of an artistic business. Enter byhand.me Artisan Co-op. We are not a venue. We are something entirely different. ...more