Turning Oops into Opportunity

Everyone has sent out an email with either a mistake or omitted important information. We’re only human and that’s part of our nature. So what happens next? A second email is immediately sent out following the first blast that corrects the previous mistakes....more

Creative Ideas for Advertising During the Holidays

The holiday season is in full swing and shoppers are hurrying to get what they need for family dinners, office parties, and other holiday events. How can you capture more of their business? Here are a few creative ideas for advertising during the holidays. • Take advantage of community newspapers to advertise special holiday events your store or organization is having. These publications are free to consumers and advertising is low cost....more

Twitter and the Mardi Gras Effect

Givin It Up: Twitter and the Mardi Gras EffectWhen I blogged on Mardi Gras that I was contemplating giving up sex for Lent (for the second year in a row), I had no idea the prospect would be met with such keen interest....more

Finding My Way In An Economic Downturn

By Guest Blogger, Tamara Arbeiter I was recently laid off from my job. The Record of Employment I just received in the mail stated “Economic reasons” for my departure.  As company policy goes, I was asked to leave immediately.  Comforted only by the fact that a handful of very senior executives were also laid off that day, I packed up my desk, grabbed my kids’ photos and artwork and left, without time for goodbyes....more

Tamara, one of the best things about being a woman who has had a successful career and who ...more

Why Marketing to Women is Smart Marketing

In the past, big ticket items like cars were deemed male and smaller ticket items like groceries were female. Therefore, marketing efforts were usually directed toward one sex or the other. All that has changed in the modern consumer world, however. Women now do most of the purchasing in just about every sector. For almost every business, there are several reasons to direct all kinds of marketing, be it TV commercials, brochures, or internet ads, towards women. ...more

Food & Agriculture Businesses in 16 States Eligible for Exporting Funding

Demand for U.S. food and agricultural products in overseas markets is stronger than ever, and U.S. agricultural exports are expected to reach $95.5 billion in 2009, despite the global downturn. Many small and medium-sized agricultural businesses are turning to exporting as a way to increase sales, but find that marketing their products can be costly. However, the Market Access Program (MAP) Branded offers matching funds to small companies to help relieve some of the budget strain as these firms strive to increase sales in potentially lucrative foreign markets. ...more

20% off New! merchandise at Lucky for Baby Online Children's Store.

Friday June 26th 2009, 9:31 am Take 20% off New! merchandise at Lucky for Baby online boutique. Take 20% off New! merchandise now until July 10th.  Just enter code new20 at checkout to receive your discount off of great new merchandise like Pink Chicken, Kice Kice Organics, Sarah Waldo Organics, and Chase n’ Sky. http://www.luckyforbaby.com/catalog/New-83-1.html ...more

How To Pimp Your Old-Fashioned Business Card

If you’ve got a business card that leaves much to be desired, it’s time to makeover your card, or pimp it to look hot! White card stock with black text is so old-school; show others your creativity by updating your printed business card look with these ideas. Browse Web Sites to Get IdeasLook at other business card designs for inspiration. Check out galleries on Flickr, PrintCreate, One Man’s Blog and All Graphic Design. ...more