My feelings on the always-blossoming relationship between PR people and bloggers, has been well documented on this site. In case you've missed it, it comes down to marketers finding people in a certain niche catering to the demographic they hope to woo. Offers are made, usually in the direction of more influential and well-read blogs, to have a product reviewed in hopes of garnering some traffic and buzz for the brand. I’m sure there is an exact science to all of this and it’s a numbers game at best.

A couple of weeks ago, I wrote about a few of the financial highlights from the BlogHer conference. Nothing to write home about, but just some things that I picked up on during a few of the conversations and sessions I had attended. What I love about the BlogHer conference – and I’d say this anywhere, not just in this space – is the way it fosters a discussion and then individual bloggers expound upon this conversation as they process the happenings of the previous days.