The Rise and Fall of Flappy Bird--The Power of Word-of-Mouth Marketing

After 50 million mobile downloads, Dong Nguyen, the seemingly shy inventor of the Flappy Bird app said, “I cannot take this anymore.” After a Twitter announcement, he removed the game from app stores over the weekend. I have to admit I only heard of Flappy Bird two weeks ago and was thinking it had to be created by “Angry Bird” programmers. I mean how else could an application become so popular, so quickly? Simple, it’s the thing that every PR practioner wishes would happen with their story, word-of-mouth marketing (WOMM)....more

DIY Self-Promotion

A few weeks (now, several months) back, while working on another project, I came up with the bright idea to do some self-promoting. Everyone walks around wearing t-shirts, baseball hats or even carrying a tote bag promoting something. Well if I want to attract more visitors to my site, I need to get the name out there....more